Note: The job is a remote job and is open to candidates in USA. Sabi Inc. is a company focused on creating a noninvasive wearable that transforms thought into text. The Performance Marketing Manager will be responsible for executing paid media campaigns to drive customer acquisition, alongside lifecycle marketing and SEO efforts.
Responsibilities
- Plan, build, launch, and optimize paid media campaigns in support of our D2C funnel
- Manage campaigns and budgets starting on Meta, then evaluate and expand to additional additional channels such as Google, TikTok, Reddit, etc
- Monitor performance daily, iterate on creative, targeting, and bidding, and report on ROI and efficiency metrics
- Assist with lifecycle marketing execution (email/SMS campaigns, flows, segmentation) as needed
- Assist with SEO and GEO execution as needed
- Use AI tools throughout your workflow to move faster and do more with less
- Work closely with the Head of D2C Marketing, internal cross-functional teams, and external agencies to translate strategy into daily execution
Skills
- Deep, hands-on expertise running and optimizing Meta Ads campaigns at scale
- Experience on multiple non-Meta ad platforms and a general knowledge of the digital marketing ecosystem
- Demonstrated ability to evaluate, test, and scale additional paid channels
- Proven track record of driving efficient paid acquisition for a D2C brand
- Data-driven and analytical, comfortable living in the numbers daily
- Scrappy, get-things-done work style; equally comfortable executing solo and collaborating with agencies
- Fluent and enthusiastic user of AI tools to extend your own capacity
- Experience with Google Ads, TikTok Ads, and/or Reddit Ads
- Experience with SEO
- Experience with lifecycle marketing (Klaviyo, Attentive, or similar)
- Experience working in a hardware or consumer electronics D2C environment
- If you're excited about this role but don't meet every qualification, please apply. As we build, we're hiring for complementary strengths to form a high-impact team
Benefits
- Meaningful equity package
- 401(k) with company matching
- Health insurance
- Flexible PTO
Company Overview