Note: The job is a remote job and is open to candidates in USA. Banyan Software is the best permanent home for software businesses that serve specialized industries. They are seeking a Marketing Manager to drive B2B marketing programs from idea to execution, ensuring quality and consistency across all channels and managing external resources.
Responsibilities
- Content calendar adherence: planned content published on schedule
- Campaign launch rate against the committed marketing calendar
- Quality and consistency of output across all channels and regions
- Email program performance: open rates, click rates, and list health trends
- Lead volume and pipeline contribution from marketing-executed programs
- Event and trade show follow-through and lead capture quality
- HubSpot data accuracy and campaign reporting reliability
- Sales collateral currency: percentage of materials current and product-accurate
- Brand and messaging consistency across North American and European channels
Skills
- 3-5 years in B2B marketing with a track record of driving programs from idea to execution --not just supporting them
- Experience managing external resources and coordinating cross-functional workflows to deliver marketing output at pace
- Ownership of a content marketing program: ideation, calendar management, briefing, and performance tracking
- Hands-on with HubSpot (or a comparable marketing automation platform), a CMS, and social and email tools
- A history of working alongside sales teams to ensure they have the collateral and materials they need
- Demonstrated use of AI tools to accelerate execution and improve output quality -- experience building or working with AI agents is a meaningful plus
- Self-starter: you see what needs to happen and move on it without waiting to be directed
- Go-getter: you hold the output -- and the people and resources behind it -- to a high standard and bring urgency to what you own
- Hands-on: you are willing to roll up your sleeves and do the work. You do not manage from a distance -- you get in, you help, and you lead by example
- Outcomes-driven: you care about results, not activity. You are not interested in random acts of marketing -- everything you do is tied to a commercial objective and measured against it
- Orchestrator: you are most effective when coordinating and driving work through others rather than doing everything yourself
- AI-forward and agent-curious: you reach for AI tools instinctively to move faster and produce sharper work -- and you are genuinely excited about the opportunity to build and deploy marketing agents that create real leverage
- Operationally sharp: you are organized, consistent, and reliable -- the kind of person others count on to close the loop
- Builder mentality: you are energized by creating structure and process where there isn't any, and you take pride in what you build
- A good human and a true team player: you show up for your colleagues, communicate openly, share credit, and make the people around you better. Culture matters to you, and it shows
- Experience supporting multi-region or international marketing programs is a strong plus
- Background in vertical SaaS, hospitality tech, property management software, or a similarly operational B2B industry is preferred
Company Overview