Note: The job is a remote job and is open to candidates in USA. AIP Publishing is a leading publisher of the physical sciences, dedicated to accelerating scientific discovery and reimagining scholarly publishing. The Lifecycle Marketing Manager will be responsible for executing marketing strategies that drive customer retention and engagement, creating compelling experiences throughout the customer journey.
Responsibilities
- Engage customers to take the next best action towards critical publishing milestones
- Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy
- Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs
- Maintain lifecycle marketing program alignment to roadmap and business objectives
- Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement
- Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints
- Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation
- Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies
Skills
- 5+ years of experience in customer marketing and retention strategy required
- Bachelor's degree in marketing, communications, or related discipline required
- Experience with marketing automation software: ESPs, CDPs, and CRMs required
- Experience delivering multichannel strategies (ex: in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required
- Experience with A/B testing and proactively recommending optimizations required
- Experience creating content and assets, and knowledge of design principles required
- Strong data analytical skills and Excel competency to develop actionable strategies
- Proficiency in driving engagement metrics throughout the marketing lifecycle
- Deep understanding of customer behavior and audience segmentation
- Ability to translate complex concepts, language, and processes into easily digestible communications
- Master's degree is a plus
- Experience in academic publishing focused on author marketing during the manuscript submission journey is a plus
- User experience (UX) and/or design thinking experience is a plus
- Experience with customer research, journey mapping, and loyalty programs is a plus
Benefits
- A remote workforce with staff based in NY, NJ, CT, MD, VA, PA, MA, RI, or Washington, DC, who meet in person for collaboration, training, strategic planning — and fun!
- Generous paid time off and paid sick and safe leave
- Flexible Work Schedule
- Competitive medical, dental and vision benefits
- Exceptional retirement benefits
- Monthly remote stipend
- Training and Tuition assistance
- Employee Assistance Program
Company Overview