The Mission
Berry Law is looking for a VA Sales Agent who thrives in a competitive, mission-driven environment and is passionate about helping Veterans take the next step toward securing the benefits they've earned through their service.
The VA Sales Agent converts prospective Veteran clients into Berry Law clients by delivering a white-glove intake and consultation experience, building trust quickly, and consistently meeting or exceeding sales targets. This role ensures Veterans feel heard, respected, and confident that Berry Law will fight for them.
Key Outcomes (Accountabilities)
1. Revenue & Conversion Performance
Meet or exceed monthly and quarterly sales conversion targets while consistently converting qualified Veteran leads into retained clients. Maintain disciplined follow-up to maximize every conversion opportunity.
Success Metrics:
Conversion rate targets met or exceeded
Monthly and quarterly sales targets achieved
Lead-to-client conversion velocity
2. Veteran Experience Excellence
Deliver a white-glove intake experience that reflects Berry Law's mission of serving warriors and champions. Every interaction should leave Veterans feeling valued, understood, and confident in their decision to work with Berry Law.
Success Metrics:
Client satisfaction scores (CSAT/NPS)
Professional communication quality across phone, email, and text
Positive feedback and testimonials from prospective and retained Veteran clients
First-call resolution rate
3. Lead Management & CRM Discipline
Maintain accurate, real-time documentation of all Veteran client interactions and sales activity to ensure a strong and reliable sales pipeline. Treat the CRM as the single source of truth for client relationships.
Success Metrics:
100% documentation of interactions in CRM within 24 hours
Timely follow-up on inbound and outbound leads (within SLA)
Accurate pipeline management and forecasting
Lead response time and follow-up cadence adherence
4. Sales Process Execution
Execute Berry Law's proven VA sales process with precision while continuously improving through coaching, training, and self-assessment. Master the art of consultative selling that prioritizes Veteran needs.
Success Metrics:
Adherence to sales scripts and consultation structure
Demonstrated improvement through coaching sessions
Active participation in sales training and development programs
Call quality scores and peer review feedback
5. Team Contribution & Culture
Contribute to a high-performance, competitive team environment aligned with Berry Law's mission and values. Lift others while pursuing personal excellence.
Success Metrics:
Collaboration effectiveness with intake, legal, and marketing teams
Positive contribution to team culture and morale
Support of team sales targets and collective initiatives
Knowledge sharing and mentorship of new team members
Competencies (What A Players Demonstrate)
Competitive Drive
Strong internal motivation to win and achieve targets
History of success in competitive environments (sales, athletics, academics, military service)
Thrives on performance metrics and leaderboards
Military & Veteran Cultural Competency
Understanding of military culture, rank structure, and Veteran experiences
Ability to connect authentically with Veterans and their families
Respect for service and genuine passion for helping those who served
Familiarity with VA terminology and benefits landscape (or eagerness to learn)
Curiosity & Listening Skills
Asks insightful, open-ended questions to understand Veteran needs deeply
Actively listens without interrupting
Adapts communication style based on client personality and situation
Coachability
Welcomes feedback and implements coaching quickly
Demonstrates continuous improvement week over week
Seeks out learning opportunities proactively
Adaptability
Thrives in a fast-paced, evolving environment
Quickly learns VA disability claims processes and terminology
Pivots strategy based on client feedback and market conditions
Persistence & Tenacity
Follows up consistently without being pushy
Demonstrates resilience when facing objections or rejection
Maintains positive attitude through ups and downs
Professional Communication
Clear, confident, and empathetic communication via phone, email, and text
Ability to build rapport quickly and establish trust with Veterans
Adjusts tone and approach based on Veteran needs and emotional state
Mission Alignment
Genuine passion for serving Veterans and their families
Understands and embodies Berry Law's core values
Takes pride in being part of something bigger than a paycheck
Ideal Candidate Background
Required:
Proven success in sales or other competitive, performance-driven environments
Experience in customer service, sales, athletics, leadership roles, or military service
Comfortable working with sales metrics, KPIs, and performance targets
Ability to work independently while contributing to team success
Strong organizational skills and attention to detail
Strongly Preferred:
Military member, veteran, spouse, dependent, or relative
Personal understanding of VA benefits system or military lifestyle
Experience working with Veteran populations
Background in government benefits, social services, or advocacy work
Also Preferred:
Experience using CRM systems (Salesforce, HubSpot, Clio, etc.)
Prior intake, legal sales, or client-facing sales experience
Background in consultative or solution-based selling
Experience in high-stakes or emotionally sensitive client interactions
Work Environment
Schedule: Full-time, Monday–Friday (some flexibility for Veteran client needs)
Location: In-office or remote opportunities available depending on performance and tenure
Culture: Fast-paced, performance-driven sales environment with a collaborative team culture focused on winning and serving Veterans
Team Structure: Report to Sales Manager; collaborate closely with VA intake coordinators, attorneys, and marketing team
Compensation & Benefits
Berry Law offers competitive compensation and performance incentives designed to reward top performers:
Compensation:
Competitive base salary
Benefits:
Comprehensive health, dental, and vision insurance
401(k) with company match
Generous PTO and paid holidays
Life and disability insurance
Employee Assistance Program (EAP)
About Berry Law
Berry Law is proud to be recognized as:
Inc. 5000 Fastest Growing Companies (6 consecutive years)
Law Firm 500 Honoree (5 years)
Department of Labor HIRE Vets Award Recipient
Secretary of Defense Pro-Patria Award Recipient
U.S. World News Best Companies to Work For Recipient
We are a Veteran-owned and led law firm dedicated to serving those who have served our country. Our team is built on the values of integrity, excellence, and relentless advocacy.
Berry Law is an Equal Opportunity Employer.