About HubSync:
HubSync is building the AI operating system for leading CPA firms. Our platform brings engagement letters, client data collection, secure portals, document exchange, e-sign, e-file, payments, analytics, and workflow automation into one connected experience built for the realities of tax and accounting work. As we continue to scale, we're looking for passionate team members who thrive in a fast-paced, collaborative environment and want to build the GTM engine from the ground up for a market full of point solutions.
About the Role:
We are looking for an independent, AI-native Senior Manager of Demand Generation & ABM to build and own HubSync's pipeline engine end-to-end. This is not a role for someone who inherits a playbook, manages agencies, or waits for direction; you will roll up your sleeves to build the account list, design multi-channel ABM programs, run the campaigns, and tie everything back to the pipeline. Working directly with the Senior Director of Marketing, this is a ground-floor opportunity to own the demand gen function at a category-defining company, with the autonomy to make real decisions and the accountability of a measurable revenue number.
Key Responsibilities:
- Build and execute integrated, multi-channel campaigns (email, landing pages, webinars, LinkedIn, events, outbound) and own ABM programs for target account tiers from brief to launch.
- Execute high-priority sales-aligned programs, including trade show follow-up, M&A plays, job-changer outreach, customer expansion, and partner co-marketing programs.
- Build and maintain HubSpot workflows, lists, forms, routing logic, and campaign setups, ensuring clean execution against lifecycle stages, lead scoring, and reporting.
- Draft, manage, and coordinate campaign assets (emails, landing pages, nurture sequences, webinars, social copy) aligned with messaging frameworks and ICPs.
- Partner closely with Sales to translate campaigns into field-ready materials (talk tracks, templates, scripts) and use feedback to improve execution.
- Track program performance, summarize actionable results, and recommend tactical improvements based on pipeline metrics.
- Use AI tools and LLMs proactively to research accounts, enrich data, surface intent signals, monitor trigger events, scale programs, and accelerate daily workflows.
- Own day-to-day website updates to maintain current messaging and support active campaigns.
Qualifications:
- 5-7 years of experience in demand generation or ABM at a B2B SaaS company, ideally in an enterprise motion with long sales cycles and high ACV.
- Proven track record of building and running named account programs from scratch, with a deep understanding of account-based versus lead-based motions.
- AI-native operator who uses tools like Clay, Apollo, or similar enrichment platforms daily to build lists, personalize outreach, and accelerate research at scale.
- Strong MAP proficiency (HubSpot preferred) with the ability to independently build workflows, segments, campaign tracking, and pipeline attribution reports.
- End-to-end webinar execution experience, treating them as pipeline-generating plays rather than just content events.
- Data-driven, builder mentality with the ability to think in pipeline metrics, build funnel models, and navigate ambiguity without daily direction.
- Strong writing skills with the ability to produce compelling, concise copy for emails, ads, and landing pages independently.
- A proactive, ego-free operator who takes ownership of execution and is comfortable rolling up their sleeves in a fast-moving, small-team environment.
Why HubSync?
- Competitive salary and benefits package
- Paid PTO, healthcare, retirement, life insurance, and disability coverage
- Real ownership over the demand generation function in a growth-stage company with a clear, underserved ICP
- A fast-moving environment where good ideas, clear thinking, and early-stage impact matter
- The opportunity to build a GTM engine for a genuinely differentiated, AI-powered platform with deep founder credibility in the tax technology space
- A collaborative, mission-driven team focused on innovation
“We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.”
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