Role Overview
As a Senior Creative Strategist, you will be responsible for managing several brands, including Wolfsblut, and growing them through real direct-response marketing. You will write creative copy that converts and make decisions on scaling or not. You will work independently, from briefing to performance analysis, and be responsible for the creative pipeline, testing process, and performance loop.
What You Will Do
Your tasks will include writing VSL concepts and scripts for Meta and YouTube, managing the creative pipeline, planning creative rotations, and building a structured test systematics. You will also read ads manager, lead hypotheses, and brief the next iteration.
Why It Might Be a Fit
We are looking for someone with at least 3-4 years of experience in performance creative/DR copywriting, ideally in DTC E-commerce. You should have proven results with Meta video ads and be able to write copy with voice. You should also have a good understanding of consumer psychology, hooks, and storytelling structures.
Requirements
- At least 3-4 years in performance creative/DR copywriting
- Proven results with Meta video ads (VSLs, UGC-style, hook-testing)
- Understanding of consumer psychology, hooks, storytelling structures (PAS, DIC, before/after, etc.)
- Very good German
Benefits
- Volume to test - over 1.8 million euros in budget per year
- Visible impact - your hooks move directly spend and sales
- Tempo & short ways - direct line to the Meta Paid team lead
- Real autonomy over your creatives and testing process
- Flexible working hours
- Home office options
- Cost participation in home office equipment
- Possibility of working abroad for several months
- 28 days of vacation entitlement
- Possibility of taking up to 20 days of unpaid leave
- Special leave
- Internal and external development opportunities
- Employee discounts
- Regular team, company, and family & friends events
- Social area with kicker and Nintendo Switch games
- High-quality kitchen
- Free coffee, cocoa, tea, and soft drinks
- Fresh fruit, small snacks, and sweets cabinet
- EGYM Wellpass membership
- Access to modern AI tools
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