Job Description:
• Plan, build, and manage Google Ads campaigns across search and display - including keyword targeting, ad copy, bidding strategy, and budget allocation.
• Run structured A/B tests on ad copy, landing pages, and audience segments to improve CTR, conversion rate, and CAC.
• Own the paid search funnel from click to install - you understand what happens after the click and optimize accordingly.
• Monitor performance daily and make real-time adjustments to maximize return on ad spend.
• Own Splash's organic search strategy end to end - keyword research, on-page optimization, technical SEO, and content planning.
• Audit and improve site architecture, page speed, schema markup, and crawlability to maximize organic visibility.
• Brief and collaborate with content resources to produce pages and articles that rank for high-intent sports and contest-related queries.
• Track and report on organic traffic, rankings, and conversions - and continuously optimize based on what the data shows.
• Build a backlink strategy that grows domain authority through relevant sports, gaming, and media partnerships.
• Stay curious about how AI is reshaping search - Google AI Overviews, ChatGPT, Perplexity, and what comes after.
• Partner with content and product to ensure Splash's owned pages are structured to perform in both traditional and emerging search environments.
Requirements:
• 3-5+ years of hands-on SEM and SEO experience, with a track record of driving measurable paid and organic search growth.
• Deep knowledge of Google Ads - you've managed real budgets and can build campaigns from scratch, not just optimize someone else's work.
• Strong technical SEO fundamentals - you know your way around Search Console, Ahrefs or Semrush, and can read a crawl report.
• Analytical and comfortable in data - you can pull your own reports, build dashboards, and make decisions from numbers without needing someone else to interpret for you.
• Strong written communication - you can write and edit search content yourself when needed, not just brief others.
• Curiosity about how AI is reshaping search.
• High degree of personal agency - you don't wait to be told what to do, you identify a problem, figure it out, and deliver, start to finish.
• Sports fan a plus - understanding the language and culture of sports fans makes everything you build more effective.
Benefits:
• Potential to earn equity in the company
• Medical, Dental, & Vision Insurance
• 401K/Retirement Plan Options
• Flexible PTO
• Annual company retreats & team offsites
• A work from home stipend
• Frequent company-wide games with cash prizes