The SDR (Sales Development Representative) is an entry-level sales role, responsible for high volume-based sales lead and demand generation. Primary activities are outbound prospecting and inbound lead follow-up to create well-qualified sales opportunities for the Account Manager team to engage on.
Key Objective:
- Apply a well-defined Ideal Customer Profile to identify accounts and personas within those accounts to engage with.
- Discover the potential needs of the customer, qualify their interest and viability, and create a relationship that will drive their interest in our solutions.
- Effectively and efficiently connect potential customers to sales staff.
Measurements:
- Daily connection attempts, connections made, discovery meetings booked, and maintenance of a maximum of 4 business hours time to follow-up for inbound leads.
Main Activities:
- Generate demand and facilitate sales for the assigned territory Account Executive.
- Initiating contact with potential customers through outbound prospecting/cold-calling, or they may respond to inbound lead follow-up.
- Communicate with potential customers by phone, email, social platforms, and video conferences.
- Once they have generated a solid lead, the sales development representative will connect the lead to a salesperson. They may set up in-person meetings, or they may arrange for other methods of communication, such as an email follow-up or a phone call.
- Following up with people who expressed interest but have not purchased goods or services.
Career outlook and salary
- The SDR role will provide a supported and constructive path to full-cycle sales roles on inside, corporate, or enterprise sales teams, depending on aptitude, after 18-24 months.
- Base plus variable based on performance
Required Education:
- Either a Bachelor’s Degree in business, market research, marketing, or 3+ years of some sales experience.
- Some familiarity/coursework in sales techniques, marketing, and communication are highly beneficial.
Required Skills:
- Software Experience
- SDR Experience 1+ Year(s)
- Knowledge of SalesForce (CRM)
- Preferably has utilized a Sales Enablement Platform (SEP) such as SalesLoft
- Analytical skills are crucial in supporting account research to understand key business value drivers that are relevant in framing a contextually rich communication theme with the prospects.
- Strong communication skills to be able to effectively understand prospect business challenges and position the Quantivate solution’s key positive business benefits incrementally across multiple touchpoints across the prospecting journey.
- Strong teamworker to optimize the execution of marketing campaign follow up as well as the individual account needs their associated Account Executives may require
- Effective time management to ensure outreach and daily activity rates are maintained
- Strong technical aptitude
All your information will be kept confidential according to EEO guidelines.
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