Job DetailsJob Location: Remote - Anywhere 00000Salary Range: $68,000.00 - $74,000.00 Salary#LI-remote
Anywhere in the U.S.
The School Relations Representative (SRR), also known as SDR's, plays a critical role in driving pipeline growth across assigned territories. This role is responsible for identifying district opportunities, executing outbound prospecting campaigns, generating qualified meetings, conducting initial discovery conversations, providing a high-level introduction to Waterford's solutions, qualifying opportunities, and advancing prospects to the next stage of the sales process.
The SRR partners closely with School Relations Directors (SRDs), Marketing, and Operations to execute territory strategies, engage prospective customers, follow up on campaigns and events, and build a strong pipeline of future opportunities. This role requires strong communication skills, organization, initiative, and the ability to thrive in a fast-paced, collaborative environment.
Success in this role is driven by prospecting execution, customer engagement, CRM discipline, pipeline creation, and opportunity qualification.
Key Responsibilities
Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels
Generate qualified meetings and pipeline opportunities for the School Relations team
Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs
Conduct initial outreach and qualification conversations with district and school stakeholders
Partner closely with School Relations Directors to support strategic account engagement
Follow up on inbound leads, events leads, and marketing campaigns in a timely manner
Maintain accurate activity tracking, lead updates, and customer records within Salesforce
Support execution of campaigns and customer outreach initiatives
Reinforce consistent messaging and customer-centered communication practices
Monitor outreach effectiveness and provide feedback on campaign performance and market response
Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey
Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape
Support operational excellence through disciplined CRM usage, activity management, and follow-through
Participate in ongoing training, coaching, and professional development activities
Minimum Qualifications
1-3 years of experience in sales, customer engagement, lead generation, or education-related roles
Strong written and verbal communication skills
Highly organized with strong attention to detail and follow-through
Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms
Experience using CRM systems such as Salesforce preferred
Strong interpersonal and relationship-building skills
Bachelor’s degree or equivalent experience preferred
Preferred Qualifications
Experience within K–12 education, edtech, SaaS, or customer-facing support roles
Familiarity with district structures, education terminology, or public-sector environments
Experience supporting outbound campaigns, lead qualification, or sales development activities
Former educator or experience working with schools or districts preferred
Success Measures
Qualified meetings generated
Pipeline contribution and opportunity creation
Lead response time and follow-up consistency
CRM accuracy and activity completion
Campaign and outreach effectiveness
Collaboration with School Relations Directors and cross-functional teams
Professional growth and skill development
Work Environment and Compensation
Location: Remote / Hybrid
Compensation: Base salary range $65,000-$75,000 with incentive compensation plan, and benefits eligibility
About Waterford.org
Waterford.org provides PreK through 2nd grade reading, math, and science programs that children can use wherever they learn. Our programs help children reach critical milestones by 3rd grade, laying the foundation for their future success. Waterford.org serves over 200,000 children across 42 states every year.
Working at Waterford.org
Waterford.org team members are located across the United States and primarily work from home. We anticipate this full-time, salaried position will pay $68,000 - $74,000 per year depending on the education, experience and skill level of the individual we hire. We also offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance. New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offering.
Waterford.org Employee Growth & Applications
At Waterford.org, we truly believe in the boundless potential of our team members and their continuous growth and development. We are dedicated to encouraging a culture that nurtures talent from within, which is why we prioritize internal applicants for all job postings. External candidates may experience a delay in being contacted by our Talent Acquisition team.
Equal Opportunity Employer
Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Qualifications