Note: The job is a remote job and is open to candidates in USA. Improbable is a company focused on building and scaling AI and Web3 ventures. They are seeking a Product Marketing Manager to shape the market presence of a decentralized exchange, focusing on positioning and messaging for various trading audiences.
Responsibilities
- You’ll shape the positioning, launches and market story that help the product stand out
- Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders
- Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time
- Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement
- Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways
- Turn market intelligence into positioning, product recommendations and growth tactics
- Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics
Skills
- Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products
- Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work
- A track record of leading product launches end to end, with measurable results
- Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels
- Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms
- Highly analytical, comfortable defining and tracking growth, retention and adoption metrics
- Comfortable operating hands-on in a fast-moving environment with significant ownership
Benefits
- Work_model: REMOTE
- Workplace_type: Remote
Company Overview