Note: The job is a remote job and is open to candidates in USA. Airlock Digital is a global leader in application control and allowlisting, empowering organizations to operate free from malware and ransomware. They are seeking a Technical Product Marketing Manager to translate complex cybersecurity concepts into clear customer value and drive go-to-market execution across various teams.
Responsibilities
- Develop technically credible product positioning and messaging for Airlock Digital capabilities and solutions
- Translate complex cybersecurity functionality into clear customer-facing narratives that resonate with security practitioners, security architects, IT operations teams, and executive stakeholders
- Partner closely with Product Management and Solutions Engineering to ensure messaging accurately reflects product capabilities, operational workflows, and customer use cases
- Support the execution and refinement of broader product positioning and messaging frameworks through technical differentiation, customer insight, and practitioner-focused storytelling
- Ensure consistent application of product messaging across launches, sales assets, partner content, campaigns, website messaging, and customer communications
- Drive product-level go-to-market planning and launch execution for product capabilities, feature releases, and platform enhancements in alignment with broader product marketing and go-to-market strategy
- Partner with Product Management to define customer problems, technical value propositions, target audiences, use cases, and launch narratives
- Lead cross-functional launch coordination across Product, Sales, Marketing, Channel, Customer Success, and Solutions Engineering teams
- Develop technical launch messaging, field-facing product materials, sales enablement assets, and customer communications aligned to broader positioning and messaging frameworks
- Measure and refine launch effectiveness using customer feedback, field insights, adoption trends, and market response
- Develop technical product narratives, messaging frameworks, pitch materials, technical battlecards, solution briefs, and product presentations that support customer engagement and technical evaluations
- Partner with Sales, Solutions Engineering, and Enablement teams to improve field readiness and technical messaging consistency
- Support strategic sales opportunities by providing technical positioning guidance, competitive insights, and differentiated product messaging
- Help translate technical product capabilities into operational outcomes, security value, and business impact for multiple buyer audiences
- Monitor cybersecurity market trends across endpoint security, application control, allowlisting, EDR/XDR, and adjacent security ecosystems
- Develop technical competitive positioning, practitioner-focused differentiation narratives, and field-facing competitive enablement materials that help clearly articulate Airlock’s value during technical evaluations and customer conversations
- Gather insights from customers, prospects, partners, analysts, and field teams to inform messaging, positioning execution, and go-to-market initiatives
- Maintain awareness of evolving customer challenges, practitioner workflows, and security operations trends
- Support messaging and positioning for strategic technology integrations and alliance partnerships
- Develop partner-facing messaging and 'Better Together' narratives for integrated solutions
- Collaborate with Channel and Alliances teams to ensure technical messaging aligns with broader go-to-market initiatives
- Develop product-focused content including technical messaging guides, solution briefs, launch materials, presentations, website messaging, webinars, and technical thought leadership assets
- Partner with Content and Demand Generation teams to support campaigns and programs aligned to product messaging and market positioning
- Serve as a day-to-day technical go-to-market partner for Product Management on launches, feature positioning, customer messaging, and field readiness
- Collaborate closely with Product, Sales, Solutions Engineering, Marketing, Channel, and Customer Success teams to support effective go-to-market execution
- Act as a strategic translator across technical and commercial teams to help ensure Airlock’s product value and differentiation are clearly understood internally and externally
- Contribute to scalable product marketing processes, launch rigor, and go-to-market consistency as the organization continues to grow
Skills
- 7+ years of B2B product marketing experience within cybersecurity, endpoint security, infrastructure security, or enterprise SaaS environments
- Strong experience developing technical product messaging, launch plans, and go-to-market execution programs for cybersecurity or infrastructure technologies
- Experience translating complex technical capabilities into clear customer-facing narratives for both technical and non-technical audiences
- Demonstrated ability to develop technical sales enablement assets including pitch decks, messaging guides, technical battlecards, solution briefs, and presentations
- Experience supporting product launches and cross-functional go-to-market execution in fast-paced environments
- Experience working closely with Product Management, Solutions Engineering, Security Engineering, or technical product teams
- Strong understanding of cybersecurity buyer journeys, technical evaluation processes, and practitioner-focused messaging
- Strong written and verbal communication skills with excellent storytelling ability
- Ability to operate independently, manage ambiguity, and drive cross-functional initiatives with minimal oversight
- Experience marketing endpoint security, application control, allowlisting, EDR/XDR, or adjacent cybersecurity technologies
- Experience supporting practitioner-focused cybersecurity sales motions and technical evaluation cycles
- Familiarity with enterprise security operations, endpoint management, or security architecture concepts
- Experience working within growth-stage cybersecurity companies or high-growth B2B SaaS organizations
Benefits
- Medical, dental, and vision insurance
- 401K Plan with 4% Company Match
- Life and Disability Programs
- Paid Parental Leave
- Paid time off and Paid Holidays
- Volunteer and Birthday Time off
- Home Office Allowance
Company Overview