Note: The job is a remote job and is open to candidates in USA. Xcel Energy is seeking a skilled and experienced Business Analyst to join a high-impact CMS Replacement Project. The role involves translating complex business needs into actionable user stories and supporting a major enterprise re-platforming initiative using Adobe Experience Manager.
Responsibilities
- Write high-volume, high-quality user stories (hundreds expected) with clear acceptance criteria using the "As a, I want, so that" format to support development and configuration
- Capture and translate business requirements into functional specifications and help refine design documents in partnership with both Business and Delivery teams
- Support configuration requirements for AEM templates, components, and forms by clarifying requirements for Developers (the BA does not configure directly)
- Gather and document personalization requirements for AEM/Adobe Target, including audience targeting, A/B testing, and experience optimization
- Gather and document website search requirements, including search configuration, indexing, relevancy, faceting, and filtering expectations
- Define integration requirements for GA4 analytics and tagging, Salesforce CRM Chatbot/Live Agent, Medallia customer feedback capture, SSO/authentication, and other CMS and DAM integrations as needed
- Assist with content and asset migration efforts, including content and asset mapping to support the re-platform
- Partner with the Product Owner, Scrum Master, Lead BA, and Systems Integrator to drive sprint delivery and maintain backlog health
- Actively participate in all Scrum ceremonies — Daily Standups, Sprint Planning with estimation, Story Refinement, Sprint Reviews, and Sprint Retrospectives — and contribute to continuous improvement
- Perform functional validation and testing support on authored stories to confirm work was completed correctly, in partnership with the Product Owner and QA team
- Act as a quality check on deliverables and overall user experience, bringing a customer-focused UAT mindset to story validation
- Contribute to asset management workflow requirements gathering and documentation
Skills
- 5+ years as a Business Analyst working in Agile/Scrum environments with strong familiarity with the Scrum framework
- Proven experience supporting CMS implementations and website re-platforming projects, ideally migrating off a legacy CMS to Adobe
- Demonstrated experience gathering requirements for Adobe Target and personalization tooling
- Experience gathering requirements for website search functionality within an AEM or comparable enterprise CMS context
- Experience writing requirements across CMS/DAM integrations including analytics, CRM, customer feedback, and authentication platforms
- Experience supporting functional testing and story validation in partnership with Product Owners and QA teams
- Hands-on, demonstrable expertise with Adobe Experience Manager (AEM Sites) CMS and AEM Assets (DAM) across both sides of the Adobe ecosystem
- Strong experience gathering requirements for Adobe Target personalization, including audience targeting, A/B testing, and experience optimization
- Experience gathering requirements for website search functionality, including out-of-the-box Adobe search, indexing, relevancy, and faceting/filtering
- Proven ability to write clear, customer-focused user stories with strong acceptance criteria using the traditional 'As a, I want, so that' method
- Strong skills in requirements gathering, story refinement, and clarifying design documents in collaboration with Business and Delivery stakeholders
- Experience writing integration requirements across CMS/DAM integrations including GA4, Salesforce CRM, Medallia, and SSO
- Familiarity with content and asset management workflows for the purpose of requirements gathering and story writing
- Ability to balance business needs with technical feasibility in close partnership with development and SI teams
- UAT mindset with the ability to test stories from the customer's point of view and provide practical feedback beyond structured script-driven QA testing
- Strong communication and stakeholder management skills across business, technical, and delivery audiences
- Proficiency with Jira, Confluence, Figma (for review purposes), MS Teams, SharePoint, and standard corporate collaboration tools
- Collaborative, down-to-earth team player who operates independently, meets deadlines reliably, takes direction well from team leads, and brings a continuous improvement mindset to every sprint
- Comfortable working at a faster pace on a high-visibility, high-budget project, with the resilience and good humor to thrive in a high-energy team environment
- W2 Contract engagement — required by Client; no C2C or 1099 arrangements
- 12-month contract duration with strong possibility of extension through end of 2027
- Hybrid work model with 2–3 days on-site preferred; fully remote candidates will be considered
- Must reside in one of the following states: Minnesota, Colorado, North Dakota, South Dakota, Texas, New Mexico, or Michigan
- Infrequent travel may be required, including attendance at Architecture Workshops with the Systems Integrator in Minneapolis, MN, and potential team on-site meetings
- Familiarity with the broader Adobe ecosystem including Adobe Analytics and Adobe Launch/Tags
- Prior experience on a Salesforce-to-Adobe or comparable legacy-to-Adobe CMS migration
- Experience in utility, regulated-industry, or large enterprise website environments with high-process, large corporate organizational structures
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