Note: The job is a remote job and is open to candidates in USA. Cohere is the leading security-first enterprise AI company, focused on building cutting-edge AI models and products to solve real-world business problems. They are seeking a senior-level Marketing Performance Analyst on a contract basis to drive data-informed decision making across their rapidly scaling B2B enterprise.
Responsibilities
- Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
- Partner with leadership to support strategic planning initiatives and establish performance targets
- Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
- Optimize lead scoring models and attribution reporting, conducting rigorous model validations
- Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
- Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
- Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations
Skills
- Bachelor's/Master's degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
- 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
- Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation
- Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred
- Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
- Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations
- Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools
- Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks
- Certifications preferred
Company Overview