Note: The job is a remote job and is open to candidates in USA. Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. The Senior Director of Search Engine Marketing (SEM) is responsible for scaling the company's largest acquisition channels and driving growth through effective SEM strategies and AI integration.
Responsibilities
- Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, app acquisition, etc.)
- Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin
- Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income)
- Own SEO strategy and roadmap development, ensuring alignment between paid and organic acquisition efforts
- Manage and oversee the relationship with the company’s SEO agency, including prioritization, execution, performance management, and strategic planning
- Ensure the company maintains strong visibility across traditional search engine results as well as emerging AI-driven discovery and recommendation platforms
- Identify and implement opportunities to reduce manual execution through automation and tooling
- Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization
- Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making
- Help shape the company’s strategy for evolving search behavior and AI-driven discovery experiences
- Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows
- Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
- Influence the go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively
- Lead, mentor, and scale a high-performing SEM team (managers through directors)
- Establish clear operating rhythms, performance expectations, and development paths
- Build a culture of experimentation, accountability, and continuous improvement
- Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization
- Leverage data to identify growth opportunities and prioritize the highest-impact initiatives
- Regularly communicate performance, insights, and strategic recommendations to executive stakeholders
- Partner closely with Growth, Product, Operations, Business Development, and Medical teams
- Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning
- Act as a key stakeholder in company-wide growth planning
Skills
- 10+ years of experience in performance marketing with deep expertise in SEM
- Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes
- Demonstrated success driving incremental revenue and efficiency gains at scale
- Experience managing SEO strategy and agency relationships, with a strong understanding of organic search best practices
- Strong understanding of how AI platforms and evolving search behaviors are changing consumer discovery patterns
- Experience implementing automation, scripting, or AI/ML solutions within paid media workflows
- Strong analytical foundation with the ability to connect channel metrics to broader business outcomes
- Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
- Exceptional leadership skills with experience managing and developing senior team members
- Strong communicator with the ability to align cross-functional stakeholders and executive teams
Benefits
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
Company Overview
Company H1B Sponsorship