Note: The job is a remote job and is open to candidates in USA. Terminix, a member of the Rentokil family of companies, is a global leader in Pest Control and other services. They are seeking a Senior Data Analyst in Marketing to analyze marketing performance data, support data-driven strategies, and create dashboards for real-time insights into marketing effectiveness.
Responsibilities
- Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
- Support development and implementation of data-driven marketing strategies to achieve business objectives
- Support A/B tests and other experiments to optimize marketing campaigns and website performance
- Develop Learning plans that allow for systemic improvement in website performance
- Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
- Develop comprehensive reports on marketing performance and ROI
- Ability to tell a story through the analysis of data
- Collaborate with marketing teams to align on data requirements and insights
- Partner with technology and product teams to ensure data accuracy and accessibility
- Communicate complex data insights to both technical and non-technical audiences
- Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns
Skills
- 5+ years of analytics experience
- 2+ years of digital analytics
- Proficiency in data analysis tools (e.g., SQL, Python, R)
- Experience with data visualization tools (e.g., Power BI, Tableau)
- Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
- Experience with web analytics tools (e.g., Google Analytics)
- Strong problem-solving and critical thinking skills
- Excellent communication and presentation skills
- Ability to work independently and collaboratively
- Bachelor's degree in Marketing Analytics, Data Analysis or a quantitative discipline, or similar experience
- Experience with statistical modeling techniques
- Knowledge of data warehousing and ETL processes
- Experience with machine learning and AI
- Background in data science helpful but not required
- Certification in SQL/Python and/or R a plus
Benefits
- Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
- Multiple avenues to grow your career
- Training and development programs available
- Tuition Reimbursement benefits (for FT Colleagues)
- Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
- Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
- 401(k) retirement plan with company-matching contributions
- Vacation days & sick days
- Company-paid holidays & floating holidays
- A company mindset that prioritizes health, safety, and flexibility
Company Overview