Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence team, who will play a pivotal role in driving marketing strategies and maximizing ROI through advanced analytics and insights generation.
Responsibilities
- Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization
- Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers
- Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making
- Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights
- Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards
- Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices
- Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning
- Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team
- Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies
- Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels
Skills
- Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field
- 5+ years of experience in marketing analytics, data analysis, or related roles
- Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages
- Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
- Strong analytical skills with the ability to translate data into actionable insights and recommendations
- Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Strong attention to detail and a passion for problem-solving and continuous improvement
- Master's degree
- Marketing agency work experience
- Experience with DSPs, Paid Media, and social media platforms
- Experience in executing brand tracking and Brand Lift research
- Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio
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