Note: The job is a remote job and is open to candidates in USA. Watkins Wellness is seeking a Social Media Manager to join their Marketing team. The role involves leading social media strategy across multiple brands and managing a team to ensure effective online reputation management and content execution.
Responsibilities
- Lead social media strategy for multiple brands (currently Hot Spring, Caldera, and Endless Pools), including channel selection, content approach, and prioritization in partnership with brand leaders
- Directly manage and develop two existing team members who execute online reputation management, social customer care, and community engagement
- Define social roadmaps, content standards, and success metrics, while ensuring consistent, high‑quality execution through your team and agency partners
- Support multiple brand stakeholders, balancing differing priorities, navigating approvals, and maintaining momentum across parallel workstreams
- Guide the development of social‑first, platform‑native content, including short‑form video, with hands‑on expertise in ideation, capture, and/or editing
- Oversee social content calendars, workflows, approvals, and quality control, partnering with copywriters and brand teams
- Maintain accountability for ratings, reviews, social listening, and online Voice of Customer insights, while execution is handled by direct reports
- Contribute to influencer and creator partnerships
- Collaborate with brand managers, marketing partners, customer care, and leadership to ensure social media and online reputation efforts support broader business goals
Skills
- 7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines
- Prior people management experience is required; this role manages two direct reports
- Proven experience leading social media and online reputation efforts across multiple brands or clients (agency backgrounds encouraged)
- A portfolio of social-first work is required, including short form video
- Must include work you personally influenced or created (ideation, capture, and/or editing)
- Strong understanding of major social media platforms, algorithms, and emerging content trends
- Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
- Experience owning social content calendars, publishing workflows, approvals, and quality control
- Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus)
- Experience working with influencer or creator programs
- Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams
- Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations
Benefits
- Exceptional health and wellness benefits
- Paid time off
- Company bonus
- Profit sharing
- 401k match
- Education assistance
Company Overview