Note: The job is a remote job and is open to candidates in USA. Madden Media is an independent marketing agency focused on creative storytelling and data-driven strategies. They are seeking a Senior SEO Specialist to develop strategic SEO and GEO plans, lead audits, and collaborate across teams to enhance brand visibility in both traditional and AI-driven search environments.
Responsibilities
- Lead technical SEO & GEO audits: Implement on-site optimizations, structural schema adjustments, and technical configurations (e.g., managing robots.txt and server-side rendering) to ensure content is fully accessible and extractable for AI crawlers. Website CMS frequently used are WordPress and Drupal
- Optimize content for AI: Partner with content teams to structure data using answer-first formats, conversational Q&A blocks, expert attributions, and deeply researched statistics that optimize for Retrieval-Augmented Generation (RAG) models
- Use advanced tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console, and emerging AI visibility tracking platforms) to analyze multi-modal performance and identify opportunities
- Track 'Share of Model' (SoM) metrics: Transition standard reporting to include tracking brand mentions, citation frequencies, and visibility across leading LLMs (ChatGPT, Gemini, Perplexity) alongside traditional organic keyword rankings
- Build, present, and explain strategies and results directly to clients in a clear, confident, and compelling way
- Collaborate with cross-functional teams (content, web development, analytics, paid media) to align SEO initiatives with broader marketing goals
- Manage projects from kickoff to delivery, ensuring timelines and quality standards are met
- Mentor and support junior team members to build their SEO expertise
Skills
- 3-4 years of hands-on SEO experience with a strong focus on technical SEO
- Proven experience with Drupal SEO implementation
- Advanced proficiency with leading SEO and analytics tools
- Understanding of LLM mechanics: Familiarity with how training-based, search-based, and hybrid AI engines discover, evaluate, and synthesize web content
- Advanced Schema & Semantic SEO expertise: Strong proficiency in understanding structured data (FAQPage, HowTo, and Author schema markups) to improve machine-readability
- Commitment to E-E-A-T & Trustworthiness: Proven track record of optimizing brand footprints beyond the primary domain (e.g., user-generated content platforms, digital PR, third-party authoritative citations) to feed the AI knowledge graph
- Excellent communication skills, with the ability to present to and influence clients at all levels
- Strong organizational and project management skills
- A collaborative mindset with the ability to coach and guide others
Benefits
- Unmetered PTO
- Paid Holidays
- Medical
- Dental
- Vision
- STD
- LTD
- Accident Insurance
- Pet Insurance
- Parental Leave
- Life Insurance
- 401k + match
Company Overview