Note: The job is a remote job and is open to candidates in USA. Follett Software is committed to empowering educators with technology that improves student success. The Senior Product Manager will lead the B2C ecommerce experience for Titlewave, focusing on optimizing customer journeys and enhancing conversion strategies to benefit both educators and content partners.
Responsibilities
- Own the end-to-end ecommerce product experience, from discovery and search through checkout and post-purchase, including vision, roadmap, prioritization, execution, and learning
- Design and run experiments to optimize conversion metrics, reduce friction in the purchase journey, and drive measurable improvements in educator adoption and spending
- Balance the competing needs of two primary customers: educators who need accessible, high-quality content for their classrooms, and content partners whose business and strategic growth depend on Follett's marketplace
- Partner closely with Engineering, Design, and Data to translate strategy into actionable requirements, A/B test hypotheses, and rapidly iterate based on user behavior and business impact
- Conduct ongoing customer research and gather market insights to understand educator needs, pain points in content discovery and purchasing, and barriers to adoption
- Define and communicate product strategy, roadmap direction, and success criteria in a way that aligns teams around educator value and sustainable business growth
- Use analytics and experimentation to evaluate product performance, identify opportunities for conversion improvement, and make data-informed prioritization decisions
- Collaborate with Customer Success, Support, Sales, and Marketing to understand educator feedback, refine messaging around value and academic rigor, and ensure strong product-market alignment
- Identify dependencies, risks, and tradeoffs early, particularly where educator needs and content partner interests diverge, and work pragmatically across functions to resolve conflicts
- Represent the product and strategy clearly to internal stakeholders through roadmap updates, experiment results, performance insights, and business recommendations
- Stay informed on K-12 trends, educator challenges, content distribution models, competitive dynamics, and emerging technology to maintain product relevance and marketplace competitiveness
- Other responsibilities as assigned
Skills
- Bachelor's degree in business, technology, education, or a related field; equivalent experience may be considered
- MBA or similar advanced business or product training is a plus
- 5+ years of product management experience in ecommerce, SaaS, EdTech or other digital marketplaces with a track record of optimizing conversion and driving revenue growth
- Demonstrated expertise in running A/B tests, designing experiments, and leveraging quantitative analysis to inform product decisions and measure business impact
- Strong understanding of ecommerce fundamentals, including user psychology, conversion funnel optimization, pricing strategy, and marketplace dynamics
- Ability to balance competing stakeholder needs with pragmatism—experience navigating tension between different customer segments or business models is highly valuable
- Deep customer empathy with a proven ability to understand and articulate user pain points, translate them into product insights, and build solutions that resonate with educators
- Excellent strategic thinking and problem-solving skills, with the ability to balance long-term vision with near-term execution and experimentation velocity
- Proven success working cross-functionally and building alignment among Product, Engineering, Design, Data, and go-to-market stakeholders on shared goals
- Excellent written and verbal communication skills, including the ability to influence stakeholders at multiple levels and present findings compellingly
- Experience using data and analytics to assess product performance, identify conversion bottlenecks, and support evidence-based decision-making
- Familiarity with Agile product development practices and modern product management tools is preferred
- Experience in K-12 education, EdTech, library services, instructional materials, or adjacent spaces is strongly preferred
- Direct experience building or optimizing marketplace platforms, managing multi-sided supply and demand, or working on ecommerce products is a significant plus
Benefits
- Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)
- Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching
- Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans
- Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time
- Retirement savings with employer match, vesting every pay period
- Flexible Spending Accounts for healthcare and dependent care
- Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services
- Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success
Company Overview