Note: The job is a remote job and is open to candidates in USA. Ovation Law Firm is a fast-growing, consumer-focused law firm based in the United States, committed to delivering exceptional legal services. They are seeking a Senior PPC Specialist to lead high-intent lead generation campaigns, focusing primarily on Google Ads and YouTube, with an emphasis on optimizing performance-driven campaigns in a competitive environment.
Responsibilities
• Own and optimize Google Ads and YouTube campaigns focused on lead generation
• Develop and refine campaign structures based on intent, geography, and performance data
• Conduct ongoing search term analysis and implement strong negative keyword strategies
• Monitor Auction Insights, impression share, and competitive positioning
• Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions
• Drive campaign structure development, A/B testing, and automation strategy to maximize performance
• Use GA4 and Google Search Console to analyze performance trends and surface opportunities
• Evaluate performance based on true CPA and signed cases, not just CPL
• Track lead flow and monitor lead quality across platforms
• Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
• Lead landing page improvements and conversion-rate optimization efforts
• Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns
• Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel
• Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results
• Provide strategic input on budget allocation and channel mix to the Growth Marketing Director
• Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing
Skills
• 5+ years of hands-on experience managing Google Ads for lead generation
• Proven experience in high-CPC industries such as legal, medical, or financial services
• Deep understanding of bidding strategy, match types, and advanced performance optimization
• Ability to interpret data and make independent strategic decisions based on performance trends
• Track record of scaling lead-gen campaigns while improving true CPA
• Advanced proficiency in GA4, Search Console, Looker Studio, and Excel
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
• Strong written communication and attention to detail
• Self-starter mindset with a proactive, accountable, ownership-driven approach to performance
• Ability to thrive in and help set the pace of a fast-paced, high-performance environment
• Google Ads certification
Benefits
• Competitive compensation commensurate with experience.
• 100% remote work environment.
• Health, dental, and vision insurance benefits.
• Paid time-off (PTO).
Company Overview
• Ovation Law Firm is a consumer-focused law firm dedicated to helping people take on powerful companies and win. It was founded in 2023, and is headquartered in Lehi, Utah, US, with a workforce of 51-200 employees. Its website is https://www.OvationLawFirm.com.