Note: The job is a remote job and is open to candidates in USA. Vericast is the financial institution performance partner, helping banks and credit unions drive growth and improve efficiency through data and technology. The Senior Performance Marketing Analyst will transform complex data into strategic insights that enhance marketing effectiveness and business growth for financial institutions.
Responsibilities
- Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions (30%)
- Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; Leverage tag management systems to ensure accurate data capture and tracking implementation (30%)
- Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder decisions; Create automated reporting solutions providing real-time visibility into marketing performance and KPIs (20%)
- Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple concurrent analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights; Mentor junior analysts and contribute to team knowledge sharing (20%)
Skills
- Master's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
- 10+ years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
- Track record of delivering impactful insights that influenced strategic business decisions
- Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
- Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
- Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
- Familiarity with marketing automation platforms, CRM systems, and tag management implementation
- Proven experience in financial services industry or working with financial institutions strongly preferred
- Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
Benefits
- Medical, dental and vision coverage
- 401K with company match
- Generous PTO allowance
- Life insurance
- Employee assistance
- Pet insurance
Company Overview