Note: The job is a remote job and is open to candidates in USA. RouteSmart Technologies, a leader in vehicle route optimization software technology, is seeking a Senior Marketing Analyst to join their marketing team. This role is responsible for driving strategic marketing intelligence and competitive insights to enhance sales effectiveness and support growth initiatives.
Responsibilities
- Analyze competitors, market trends, customer needs, and industry dynamics to identify risks and opportunities
- Translate market insights into clear, actionable recommendations that shape go-to-market strategy and business priorities
- Build and maintain a structured, comprehensive view of the competitive landscape
- Develop high-impact sales enablement tools, including battlecards, objection handling guidance, and positioning support
- Monitor competitor activity (product changes, pricing, partnerships, and market moves) and assess business implications
- Support market expansion efforts, including new industries, segments, and offerings
- Partner with product marketing to refine differentiation, positioning, and messaging to ensure competitiveness in the market
- Equip sales teams with actionable insights to improve performance in competitive deals
- Contribute to win/loss analysis and ensure insights are applied to improve future outcomes
- Support high-value or strategic deals where competitive dynamics are critical
- Provide leadership with clear, data-driven perspectives on market opportunities and strategic direction
- Help prioritize markets, segments, and investments based on evidence and market insights
- Lead planning and execution of trade shows, conferences, webinars, and company-sponsored events
- Manage timelines, logistics, vendor coordination, and budget tracking for marketing programs and events
- Evaluate the effectiveness of marketing campaigns, events, and investments
- Present findings, insights, and recommendations to cross-functional stakeholders
- Mentor junior team members and contribute to process improvements and operational consistency
- Perform other duties and responsibilities as assigned
Skills
- 5–10 years of experience in competitive intelligence, product marketing, strategy, or a related field
- Experience supporting B2B sales environments with complex, multi-stakeholder deal cycles
- Strong analytical and strategic thinking skills with the ability to turn insight into action
- Proven ability to influence cross-functional teams without formal authority
- Excellent written, verbal, and presentation communication skills, with the ability to simplify complex concepts
- Bias toward practical, results-oriented output over theoretical analysis
- Ability to manage multiple priorities and operate effectively in a fast-paced environment
- Willingness to travel approximately 20–30% for events, customer engagement, and market intelligence gathering
- Bachelor's degree in Marketing, Business, Strategy, Analytics, or a related field (or equivalent experience). A combination of education and relevant professional experience equivalent to a four-year degree
- All candidates must have legal authorization to permanently live and work in the United States
- This position does not qualify for sponsorship
- Experience in logistics, transportation, fleet management, or route optimization
- Master's degree in a related field
- Industry experience in one or more of the following areas: Logistics, transportation, or fleet operations; Route planning, optimization, telematics, or vehicle tracking; Field-service or enterprise mobile applications; Operations analytics or decision-support systems
- Familiarity with industries such as utilities, public sector, waste & recycling, or last-mile delivery
Benefits
- Medical/Dental/Vision/STD & LTD Plans
- Employer paid Life Insurance Plan
- Employee Training & Development
- 401(k) Retirement Savings Plan w/ Employer Match
- Vacation/Sick/Holiday Leave
- Tuition Reimbursement
- Flex hours
- Casual Dress
Company Overview