Note: The job is a remote job and is open to candidates in USA. Midi Health is transforming healthcare for women in midlife by building a modern, virtual care platform. They are seeking a Senior Growth Marketing Manager to own Landing Page Optimization (LPO) and improve conversion across the patient journey, partnering closely with various teams to create effective marketing experiences.
Responsibilities
- Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition, campaign, and lifecycle marketing experiences
- Develop and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance
- Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience
- Create targeted landing page experiences that align with specific audience needs, symptoms, and acquisition campaigns
- Establish a repeatable experimentation program that drives measurable improvements in first visit bookings
- Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries
- Launch, QA, and maintain landing pages across multiple campaigns and audience segments
- Configure and manage experiments in Statsig and other testing platforms
- Move quickly and independently without requiring extensive engineering support
- Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation
- Work closely with Paid Media teams to map ad creative and audience intent to relevant landing page experiences
- Develop scalable frameworks that support increasingly segmented and AI-driven advertising campaigns
- Help determine how acquisition messaging should evolve as Midi scales personalization and audience targeting
- Partner with Growth and Analytics teams to identify high-impact opportunities across the acquisition funnel
- Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com
- Bring audience insights, experimentation learnings, and conversion data to inform core site decisions
- Ensure continuity between acquisition landing pages and the broader Midi patient experience
- Collaborate with Product and Engineering when marketing tests require new tracking capabilities, integrations, or technical functionality
- Act as a strategic thought partner to Growth PMs on messaging, content, and conversion opportunities
- Help implement Midi's Mosaic initiative, including new brand standards, symptom-based content experiences, and updated landing page architecture
- Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences
- Redesign and rebuild landing pages to align with the future state of Midi's digital ecosystem
- Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content adheres to healthcare regulations and clinical standards
- Translate complex insurance, eligibility, coverage, and care delivery concepts into clear and compelling patient-facing content
- Balance conversion optimization with trust, transparency, and medical credibility across all patient-facing experiences
- Analyze experiment results, user behavior, and conversion metrics to identify growth opportunities
- Partner with Analytics teams to establish meaningful measurement frameworks and reporting
- Translate data into actionable recommendations that improve patient acquisition and first visit bookings
- Develop a deep understanding of patient behavior and conversion drivers across the acquisition funnel
Skills
- 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field
- Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives
- Direct experience owning landing page optimization for paid acquisition programs, with demonstrated impact on conversion performance
- Hands-on experience building and publishing digital experiences within a CMS environment
- Experience operating in high-volume digital acquisition environments where conversion metrics directly impact business performance
- Deep understanding of customer behavior, messaging strategy, copy hierarchy, and conversion principles
- Strong instincts for identifying friction points and improving user journeys
- Experience designing and analyzing A/B and multivariate tests
- Strong analytical mindset with the ability to connect data to business outcomes
- Comfortable interpreting test results and translating insights into clear recommendations and next steps
- Experience working within CMS platforms such as Prismic, Contentful, Webflow, or similar tools
- Experience with experimentation platforms such as Statsig, Optimizely, VWO, Mixpanel, or similar technologies
- Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams
- Comfortable navigating complex, matrixed environments with multiple stakeholders
- Comfortable rolling up your sleeves and executing
- Equally energized by developing strategy and implementing it yourself
- Thrives in fast-paced environments where speed, ownership, and iteration matter
- Willing and able to personally build pages, launch experiments, QA experiences, and drive projects from concept through execution
- Highly organized, detail-oriented, and self-directed
- Strong project management skills with the ability to manage multiple priorities simultaneously
- Passion for building scalable processes, testing frameworks, and operating rhythms
- Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry
- Experience supporting both services-based and product-based customer journeys
- Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses
- Experience working in organizations that bridge direct-to-consumer acquisition with a digital product or service experience
- Experience supporting high-volume paid media programs and translating audience insights into targeted landing page experiences
Benefits
- This role is also eligible for additional compensation, including equity and benefits.
Company Overview