Note: The job is a remote job and is open to candidates in USA. Real Chemistry is a global agency focused on transforming healthcare through scientific expertise, creativity, and AI-driven insights. The Senior Director, Client Experience Media Strategy & Planning is responsible for developing audience-first media strategies for healthcare clients, serving as a trusted advisor and guiding integrated planning and investment strategies.
Responsibilities
- Lead media strategy and integrated planning across a portfolio of healthcare clients, ensuring plans align with business objectives and audience needs
- Serve as the senior strategic lead for media planning engagements, guiding annual planning, launch strategies, investment allocation, and measurement frameworks
- Translate complex market dynamics, audience insights, competitive intelligence, and performance data into actionable strategic recommendations
- Drive audience-first omnichannel planning approaches that connect HCP, patient, caregiver, and consumer engagement opportunities
- Champion innovation and identify emerging media opportunities, technologies, and measurement solutions that create competitive advantage for clients. Manage and mentor junior team members, providing oversight, feedback, and workload direction
- Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills
- Serve as a trusted advisor to senior client stakeholders, leading strategic discussions and influencing media investment decisions
- Present recommendations, performance insights, and future planning opportunities to executive-level client audiences
- Build long-term client relationships through strategic consultation, proactive problem solving, and consistent delivery excellence
- Partner with account leadership to identify growth opportunities across existing client relationships
- Establish planning standards, best practices, and quality control processes across assigned client teams
- Guide budget allocation, channel strategy, audience prioritization, and KPI development to maximize business impact
- Partner with Analytics teams to develop measurement frameworks that connect media performance to business outcomes
- Foster a test-and-learn culture focused on continuous optimization and media effectiveness
- Lead, mentor, and develop Directors, Associate Directors, and Managers across the planning organization
- Provide strategic oversight and planning guidance across multiple client teams
- Support talent development, succession planning, and media capability growth
- Contribute to agency thought leadership, training initiatives, and planning best practices
- Support new business efforts through strategic media leadership, pitch participation, and development of differentiated media approaches
- Contribute to Real Chemistry's media vision by advancing planning methodologies, audience strategies, and measurement capabilities
Skills
- 10+ years of media strategy, planning, and investment experience
- 5+ years of progressive leadership experience managing teams and developing talent
- Deep expertise in omnichannel media strategy, audience planning, and integrated communications planning
- Strong understanding of healthcare media ecosystems across HCP, patient, caregiver, and consumer audiences
- Demonstrated ability to develop and lead complex, multi-channel media strategies tied to measurable business outcomes
- Experience building measurement frameworks and translating performance insights into strategic recommendations
- Proven success in influencing senior stakeholders and presenting to executive-level clients
- Strong understanding of audience segmentation, media research, attribution, marketing effectiveness, and emerging media technologies
- Ability to navigate ambiguity, influence cross-functional teams, and drive alignment within complex matrixed organizations
- Significant healthcare, pharmaceutical, biotech, or highly regulated industry experience preferred
- Experience contributing to agency growth initiatives, thought leadership, and new business efforts preferred
Benefits
- Offices in our key markets with free snacks to keep you running all day long
- Generous holiday and paid time off
- Options for private medical, dental, and vison plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients
- Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities
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