Note: The job is a remote job and is open to candidates in USA. Apartment List is on a mission to find every renter a home they love at the value they deserve. They are seeking a Senior Associate, Paid Search Marketing to drive new customer acquisition and expand market presence through search channels, owning day-to-day execution of the paid search program and contributing to strategy over time.
Responsibilities
- Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS
- Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
- Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
- Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels
- Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
- Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
- Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
- Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
- Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance
- Document paid search learnings and testing outcomes to elevate our collective performance
Skills
- 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM
- Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end. Owning outcomes, driving tests, and delivering results with genuine accountability for the program
- Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage
- Experience in developing and scaling new search campaigns and keyword strategies
- Excellent communication and project management skills
- Ability to collaborate effectively with diverse teams
- Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS
- Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
- Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
- Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels
- Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
- Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
- Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
- Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
- Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance
- Document paid search learnings and testing outcomes to elevate our collective performance
- Comfortable working with performance data and using it to guide campaign optimization decisions
- Strong analytical thinking and problem-solving skills specific to paid search metrics
- Ability to identify relevant KPIs for different search campaigns and initiatives
- Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations forward rather than waiting for problems to surface
- Experience with Google Tag Manager, and conversion tracking
- Familiarity with other search platforms (Apple Search Ads)
- Experience with automated bidding strategies and machine learning optimization
- Familiarity with the real estate tech, marketplace, or tech industry
Company Overview