Note: The job is a remote job and is open to candidates in USA. Larson Communications is a strategic communications firm focused on improving public education access. The Senior Account Executive will lead media relations efforts, mentor team members, and ensure impactful storytelling for clients in the education sector.
Responsibilities
- Own primary day-to-day leadership for assigned clients, serving as the main point of accountability for results, experience and momentum
- Lead media relations strategy and execution, driving a consistent cadence of high-impact placements across local, regional and national outlets, including identifying breaking news, trend stories and newsjacking opportunities
- Develop and execute narrative arcs and storylines that generate sustained media coverage over time rather than one-off placements
- Build and maintain strong working relationships with reporters, editors and producers across relevant beats, including policy, politics, business and education
- Secure placements in influential outlets including national publications, policy media and multi-syndicate platforms that expand reach and visibility
- Build and maintain strong relationships with reporters, editors and producers across policy, politics, business and education beats
- Provide strategic counsel and shape messaging for clients, including drafting thought leadership content and overseeing communications materials such as press releases, pitches, fact sheets and talking points
- Coordinate and mentor Account Executives and Associates, ensuring clarity of roles, strong execution and consistent quality
- Track media placements and narrative momentum, identifying risks or performance issues early and taking corrective action
- Contribute to business development by supporting proposals, pitches and relationship-building efforts
- Stay current on public relations trends, media dynamics and the education landscape, applying insights to strengthen client strategy and execution
- Represent Larson Communications as a senior ambassador with professionalism, credibility and a team-first mindset in client, media and professional settings
Skills
- 5+ years of professional experience in public relations, communications or public policy with significant responsibility for media relations and client leadership
- Demonstrated success pitching reporters and securing consistent media placements across national, local and regional outlets
- Strong news judgment and demonstrated ability to identify compelling story angles tied to current events, trends and client priorities
- Proven track record of generating sustained media coverage through narrative arcs and proactive storytelling rather than one-off placements
- Experience serving as a primary client lead and providing strategic counsel
- Proven ability to coordinate teams, mentor junior staff and drive strong execution across accounts
- Exceptional writing skills for press releases, pitches and media-facing communications
- Bachelors degree in journalism, public relations, communications, public policy or a related field
- Experience securing placements in national or multi-syndicate publications
- Experience working with charter schools, public school systems or education reform organizations
- Experience pitching across multiple beats including policy, politics, business, education or general news
- Experience supporting integrated communications campaigns that combine media relations with digital and social amplification
- Familiarity with tools such as Asana, Microsoft Office Suite, Adobe Creative Suite and media databases
Benefits
- Comprehensive benefits including medical, dental, vision, mental health and life insurance.
- 401(k) with matching contribution.
- Professional development opportunities.
- Flexible vacation and sick time.
- Paid company holidays.
Company Overview