Note: The job is a remote job and is open to candidates in USA. REQ Solutions is seeking a Salesforce Marketing Cloud Architect to support their Mercury Digital Marketing organization during a period of CRM growth. The role involves designing, implementing, and troubleshooting Salesforce Marketing Cloud solutions, ensuring effective campaign execution and audience management.
Responsibilities
- Salesforce experience required!
- The Salesforce Marketing Cloud (MCE) Solution Architect is a critical execution and stabilization role for the Mercury Digital Marketing organization during a period of CRM growth, with increasing need for sophistication across our CRM email, SMS, and lifecycle campaigns
- Hands‑on Salesforce expertise into the heart of our marketing engine - specifically across data, audience architecture, automation, and personalization
- We are not looking for a conceptual architect or deck‑builder. We need a builder‑architect who can design, configure, and troubleshoot complex Salesforce Marketing Cloud solutions in real time, with a strong command of how data and audiences actually behave in production
- Design and implement end‑to‑end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder
- Architect scalable campaign frameworks that support high‑volume P360 email, lifecycle, and triggered communications
- Translate business requirements into practical, buildable Salesforce architectures - including journeys, automations, data extensions, and personalization logic
- Own audience architecture and segmentation strategy within Salesforce Marketing Cloud, including Data extensions and relationships
- Suppression, prioritization, and eligibility rules
- Partner closely with data and CRM teams to integrate Salesforce core data, CDP/Data 360 inputs, and upstream systems
- Design and implement advanced personalization strategies, leveraging AMPscript, SQL, SSJS
- Build and optimize Salesforce automations that reduce manual effort and improve reliability across campaigns
- Identify opportunities to standardize and templatize journeys, audiences, and data flows to improve speed and consistency
- Troubleshoot automation failures, data mismatches, and journey issues quickly and independently
- Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns
- Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch‑ready
- Provide hands‑on support during high‑risk launches, fixes, and escalations
- Contribute lightweight documentation and best practices that raise the technical bar without slowing delivery
Skills
- Salesforce experience required!
- 5+ years of hands‑on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role
- Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder
- Strong command of Salesforce data models, audience segmentation, and personalization mechanics
- Proven experience with Salesforce automations and complex journeys
- SQL, AMPscript, SSJS
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