Note: The job is a remote job and is open to candidates in USA. QIAGEN is a company dedicated to revolutionizing science and healthcare. They are seeking a Promotional Marketing Specialist to drive growth and demand for their Life Sciences portfolio by developing and executing promotional activities in the North America market.
Responsibilities
- Design and develop promotional campaigns (discounts, bundles, giveaways, limited-time offers, loyalty incentives, etc.) aligned with quarterly and annual revenue goals
- Build a promotional calendar that balances always-on offers with high-impact seasonal, competitive, and launch-driven campaigns
- Translate business objectives (growth, retention, share gain, recovery) into specific, executable promotional mechanics
- Develop pricing structures and discount architecture for promotional offers, ensuring margin impact is modeled and approved before launch
- Conduct price elasticity and offer-value analysis to determine optimal discount depth, duration, and eligibility
- Partner with Finance/Revenue teams to forecast and track the P&L impact of promotional pricing decisions
- Own end-to-end execution of promotions: briefing creative/content teams, coordinating with eCommerce/POS/CRM teams on offer setup, and ensuring accurate, on-time launch
- Manage promo codes, redemption rules, eligibility logic, and expiration/governance to prevent abuse or margin leakage
- Coordinate cross-functionally with Sales, Finance, Legal, Product, and Customer Service to ensure smooth rollout
- Track and report on promotional performance (redemption rates, incremental revenue, margin impact, customer acquisition cost, switch/win-back rates)
- Run A/B tests on offer mechanics, pricing tiers, and messaging to continuously improve performance
- Deliver post-campaign analyses and recommendations to leadership, including lessons learned and next-best-action recommendations
- Provide feedback to global marketing and product teams on NA regional market dynamics, funding changes, macroeconomic, microeconomic, etc
- Ensure the voice and needs of the North America customer is incorporated into annual planning
- Provide feedback on marketing performance, customer behavior and promotion impact to global
- Provide commercial and marketing performance feedback to global colleagues
- Seek help, collaboration and support from global marketing where needed
- Develop, communicate and execute regional marketing plans, in close cooperation with responsible stakeholders
- Excellent data analysis skills with ability to decide on marketing activities based on business insights
- Actively participate in preparation of launches for new products to be introduced into the market; drive success of products introduction in the field
- Ensure budget compliance and measures return of investments of marketing activities
- Communicate, inspire, motivate and inform colleagues in sales, service and other teams ensuring clear direction with promotions
- Establish and maintain relationships with key customers/ networks/ opinion leaders
- Monitor market trends and competitor situation and respond with marketing promotional activities where appropriate
Skills
- Experience in marketing with a focus on executing promotions to generate revenue and engage with customers
- Background in tactical marketing, and working with a commercial organization to achieve regional budget targets
- Experience and knowledge of the life sciences and laboratory diagnostic testing within North America
- 2-4 years of experience in promotional marketing
- Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person
- Experience with Agile marketing processes ideal but not required
- Experience with sales platforms such as Seismic ideal but not required
Benefits
- Bonus/Commission
- Local benefits
- Referral Program
- Volunteer Day
- Internal Academy (QIALearn)
- Employee Assistance Program
- Hybrid work (conditional to your role)
Company Overview
Company H1B Sponsorship