Note: The job is a remote job and is open to candidates in USA. Moore is a data-driven constituent experience management (CXM) company focused on innovation and growth for clients across various sectors. The Programmatic Media Buyer will create and manage media campaigns to meet fundraising goals while collaborating with account teams and media planners.
Responsibilities
- Create, execute, and measure programmatic media campaigns
- Develop Connected TV, display, and audio ad strategies that align with clients’ budgets and overall fundraising goals
- Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data
- Assist web development/technical teams with pixel placement
- Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection
- Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization
- Work with the media planners and account management team to track budgets and invoicing
Skills
- 2+ years of programmatic experience required
- Bachelor's degree (B.A. or B.S.) or equivalent from an accredited college or university
- Hands on DSP platform programmatic experience required
- Ability to review performance reports and make campaign optimizations
- Strong ability to analyze data and make actionable decisions, and easily digestible recommendations
- Strong verbal and written communication skills required
- An eagerness to stay on top of the latest digital advertising and industry trends
- Friendly, customer-service oriented attitude
- Proficiency with Microsoft Word, PowerPoint, and Excel
- Nonprofit or fundraising experience is a plus
- Advertising, Marketing, Business, or Communications preferred
- Connected TV buying experience preferred
Benefits
- Comprehensive healthcare
- Paid holidays
- Generous paid time off
Company Overview