Note: The job is a remote job and is open to candidates in USA. SaaSify is a SaaS enablement platform that empowers software businesses to optimize, launch and transact on cloud marketplaces. They are seeking a highly motivated Product Marketing Manager to own the end-to-end product marketing function and drive customer acquisition, market expansion, and revenue growth through effective marketing strategies.
Responsibilities
- Own the positioning, messaging, and value proposition of the product
- Develop compelling narratives for our target buyers and segments
- Create competitive positioning and differentiation strategies
- Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories
- Translate complex product capabilities into clear business value for prospects and customers
- Lead GTM planning and execution for all product launches, integrations, features, and enhancements
- Partner closely with Product and Engineering to understand roadmap priorities and launch readiness requirements
- Develop launch plans, adoption campaigns, and customer communication strategies
- Drive feature awareness, product adoption, and customer engagement initiatives
- Create whitepapers, reports, videos, customer success stories, and executive presentations
- Organize and host webinars end to end: topic, speakers, promotion, and follow-up
- Establish the brand as a thought leader in our category
- Create and manage case studies and customer testimonials
- Drive G2 reviews and manage presence across review platforms
- Build a repeatable engine for sourcing and showcasing customer wins
- Own organic growth strategy
- Own website page content creation: writing and maintaining product pages, landing pages, and other key site content
- Improve search visibility through SEO, AEO (Answer Engine Optimization), content optimization, technical SEO collaboration, and AI search optimization
- Establish and manage marketing KPIs and reporting dashboards
- Track campaign performance and pipeline contribution
- Analyze acquisition funnels, recommend improvements, and report marketing ROI to leadership
- Work closely with Product, Engineering, Sales, Customer Success, and Leadership
- Act as the central marketing owner for all product initiatives
- Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption
- Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation
- Experiment with emerging AI technologies and recommend innovative approaches to product marketing
- Hands-on experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable
Skills
- 4–8 years in Product Marketing, Growth Marketing, or Content Marketing
- Mandatory experience in a B2B SaaS company
- Proven experience marketing SaaS products with measurable business outcomes
- Experience managing product launches and GTM programs
- Strong analytical and data interpretation skills
- Excellent written, verbal, and presentation skills
- Experience with marketing automation platforms and CRM systems
- Ability to operate in a fast-paced, high-growth environment
- Cloud Commerce, Cloud Marketplaces (Azure, AWS, GCP), or Marketplace enablement
- ISV, SaaS platform, subscription management, or FinOps / cloud spend
Company Overview