Note: The job is a remote job and is open to candidates in USA. WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. The Product Manager, Growth will own the tactical execution of the acquisition testing program and work closely with Marketing, Design, and Engineering to drive experimentation and optimize the Med+ acquisition flow.
Responsibilities
- Own the Experimentation Roadmap: Work with Principal PM to identify strategic opportunities for experiments.Maintain a prioritized, continuously-running testing roadmap across various landing pages and sign-up funnels
- Operationalize Test Velocity: Partner with Marketing, Design, and Engineering to take hypotheses from idea to live test within a sprint. Own the documentation, configuration, and analytics setup that make high-volume testing sustainable
- Optimize the Med+ Funnel: Identify drop-off points across the Med+ acquisition flow (LP, quiz, plans, payment) and maintain a backlog of the highest-leverage fixes and experiments
- Manage Product Promotions: Lead the execution of promotional offers: set-up, monitoring, daily performance checks, and reporting across our Med+ and Behavioral acquisition funnels
- Surface Insights from Data: Translate results from product launches into clear, actionable recommendations for the Marketing team and senior leadership
- Drive Cross-Functional Velocity: Work with stakeholders in Marketing, Compliance, and Design to focus on driving strategic initiatives forward
Skills
- 3+ years of experience in Product Management, Product Marketing, Growth, Marketing Operations, or a similar analytical role
- Demonstrated experience designing and running A/B tests in a consumer subscription or e-commerce environment
- Experience working in Jira or another sprint-based project management tool
- Proficiency with product analytics tools (Looker, Amplitude, GA, or equivalent)
- Familiarity with experimentation and feature-flagging platforms (e.g., Optimizely, LaunchDarkly, GrowthBook)
- Hands-on experience with a CMS (Storyblok, Contentful, or similar)
- Strong written and verbal communication; comfortable presenting test results to senior stakeholders
- Bachelor's degree in a quantitative or analytical field
- Health, wellness, or healthcare product experience is a plus
Benefits
- This role is also eligible for a comprehensive benefits package and annual bonus program.
- We have a hybrid work environment to allow our employees to find the right work-life balance.
- Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
Company Overview
Company H1B Sponsorship