Note: The job is a remote job and is open to candidates in USA. Upstart is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. As a Principal Data Analyst, Growth Marketing, you will lead analytics for key acquisition channels and collaborate with various teams to drive insights and data-informed decision-making for growth initiatives.
Responsibilities
- Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart
- Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance
- Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale
- Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products
- Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands
Skills
- Strong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analytics
- Deep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etc
- Proven track record designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurement
- Proficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.)
- Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field
- Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems
- Experience in technology, marketplace, fintech companies with knowledge of consumer financing
- Ability to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-making
- Experience in coaching and mentoring junior team members on technical subjects
Benefits
- Target bonuses
- Equity compensation
- Generous benefits packages (including medical, dental, vision, and 401k)
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
Company Overview
Company H1B Sponsorship