Note: The job is a remote job and is open to candidates in USA. Visiqua, a Local Hero company, is scaling its Owned & Operated (O&O) call & lead generation engine and is looking for a Performance Marketing Operations Manager. This role focuses on hands-on execution and operational excellence across various marketing programs, ensuring that initiatives are set up, tracked, and optimized effectively.
Responsibilities
- Turn initiatives from leadership into clear execution tasks and timelines
- Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
- Manage workflows, timelines, and task tracking across multiple workstreams
- Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
- Help ensure operational excellence across pay-for-performance marketing initiatives
- Support end-to-end tracking across performance marketing channels
- Configure and QA tracking across platforms
- Ensure data flows correctly from source → lead → conversion → revenue
- Identify and resolve basic tracking gaps and escalate when needed
- Support attribution and measurement across customer acquisition channels
- Help maintain the reporting infrastructure required to evaluate pay-for-performance program success
- Build and maintain daily/weekly reporting
- Track key metrics (CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency)
- Translate data into clear, actionable updates
- Monitor lead quality, monetization, and operational performance indicators
- Build and maintain spreadsheets and reporting infrastructure
- Help improve processes for setup, QA, and reporting
- Identify opportunities to improve efficiency, scalability, and data accuracy
- Act as a connector between strategy, dev, marketing, and operations
- Help ensure alignment across stakeholders
- Support communication and execution across multiple O&O and pay-for-performance initiatives
- This is a hands-on operational role. A significant portion of your time will be spent:
- Setting up campaigns and tracking
- Building and maintaining detailed spreadsheets
- Performing QA on data and systems
- Managing day-to-day execution details
- Monitoring lead flow and campaign performance
- Success comes from executing fundamentals at a high level
Skills
- 1-3 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
- Bachelor's Degree minimum in a related field of study strongly preferred
- Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
- Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes
- Strong experience in Excel/Google Sheets
- Basic understanding of HTML
- Experience with tracking, attribution, and data workflows
- Familiarity with lead gen or affiliate platforms
- Strong organization and attention to detail
- Ability to manage multiple projects independently
- Demonstrated performance marketing experience in an Owned & Operated (O&O) lead generation business
- Experience supporting pay-for-performance customer acquisition programs where success is measured by leads, calls, conversions, revenue, and profitability
- Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels
- Experience working in environments where revenue is directly tied to lead quality, conversion rates, and downstream performance
- Strong understanding of direct-response marketing and lead monetization models
- Experience with Google Analytics/GTM, Everflow, Forma, WordPress, and Fluent Forms
Benefits
- Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
- Time off is as important as hard work! Salaried employees are on a Flex PTO plan
- Generous holidays including a reduced schedule between Christmas and New Year’s
- We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
- Access to Flexible Spending Accounts Plan
- Matching traditional and Roth 401k
- Employee Assistance Program
- Supplemental tenure-based leave: self-care and family first
- Life Insurance
- Legal Assistance plan
- Pet Insurance discount through the ASPCA
- A killer culture with team members who have your back!
Company Overview