Note: The job is a remote job and is open to candidates in USA. Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. The Marketing Strategy Manager will support marketing strategy and client engagement across a portfolio of growing companies, primarily in B2B industries, ensuring marketing initiatives are aligned, high-quality, and delivering measurable results.
Responsibilities
- Support marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
- Participate in weekly client strategy meetings and contribute to client communication and recommendations
- Help translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
- Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
- Provide input and feedback to internal specialists and contractors executing marketing initiatives
- Collaborate with our project coordinator to ensure timelines and deliverables stay on track
- Analyze campaign performance and contribute recommendations to improve results
- Support identifying growth opportunities within client accounts and assist in recommending new initiatives
- Help guide messaging, campaign direction, and marketing priorities based on each client’s goals
Skills
- You have 4–7 years of experience in marketing, ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services
- You have hands-on experience supporting or executing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing
- You have experience contributing to marketing strategies and can connect business goals to marketing execution
- You are comfortable owning pieces of campaigns and ensuring they are executed effectively across channels
- You have experience working with marketing teams, specialists, or contractors and providing input to improve deliverables
- You can review deliverables and provide thoughtful feedback to writers, designers, and campaign specialists
- You use marketing metrics and campaign performance data to inform recommendations and optimizations
- Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility
- This is a full-time W-2 role and applicants must reside in the United States
- You have participated in client meetings or worked in a client-facing environment and are comfortable communicating ideas and recommendations
- Experience working in an agency or consulting environment is a plus
Benefits
- 100% employer-covered medical plan for employees
- 401(k) retirement plan
- Three weeks paid vacation plus nine paid company holidays
- Six weeks of paid parental leave
- Birthday day off
- Volunteer day each year to support a cause you care about
- Additional PTO earned each year of tenure
- Remote-first work environment with flexible scheduling
- Ongoing learning and professional development support
Company Overview