Note: The job is a remote job and is open to candidates in USA. CB2 is a subsidiary of Euromarket Designs, Inc. that focuses on inspiring purpose-filled living with high-quality home furnishings. The Marketing Programmatic Specialist will manage and analyze multi-channel programmatic initiatives, ensuring technical excellence and campaign performance across various platforms.
Responsibilities
- Own the full campaign lifecycle—from setup and trafficking to mid-flight optimizations—across TTD, DV360, and other key DSPs
- Build and deploy complex audience segments using 1st and 3rd party data; manage the health and delivery of Private Marketplace (PMP) deals with premium publishers
- Monitor bidding algorithms, frequency caps, and site-list performance to drive maximum efficiency and ROAS/CPA improvements
- Actively manage DoubleVerify/IAS settings to minimize ad fraud and ensure 100% brand safety across all programmatic environments
- Aggregate data from various platforms to build weekly performance visualizations, highlighting trends, "wins," and areas for spend re-allocation
- Coordinate with the creative team to upload and test assets (including dynamic display and CTV files), ensuring all tags and trackers (CM360, etc.) are firing correctly
- Support the Sr. Manager in running A/B experiments and Brand Lift studies, ensuring clean data collection for incrementality analysis
- Provide the Performance and Analytics teams with granular transparency into programmatic pacing and inventory health
Skills
- DSP Proficiency and 'hands-on-keys' experience. You know the nuances of bid strategies, identity resolution, and troubleshooting in The Trade Desk or DV360
- Technical Detail-Orientation and an understanding of the 'plumbing' of programmatic—pixels, UTM parameters, VAST/VPAID tags, and floodlight activities
- Analytical Fluency and the ability dig in and identify issues and opportunities
- A proactive, data driven mindset and bias towards action and ongoing improvement
- Strong communication with ability to explain technical programmatic concepts to internal partners in clear terms
- 3 years of experience specifically in Programmatic media buying (Agency or In-House)
- Bachelor's degree in marketing, advertising, economics, statistics or analytics focus preferred or equivalent work experience
- Deep expertise in The Trade Desk or DV360 (Certification is a plus)
- Retail or eCommerce experience, with a solid understanding of how programmatic feeds into a larger omni-channel sales funnel
- Proficiency in Excel and Data Visualization, using tools like Tableau and Looker
- Experience with Ad-Server & Verification tech such as CM360, DoubleVerify, or IAS
Benefits
- This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
- The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities.
- The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
- The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
- The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Company Overview