Note: The job is a remote job and is open to candidates in USA. Independence Pet Holdings is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The General Marketing Manager is responsible for driving growth through strategic leadership, partner management, and cross-functional collaboration, focusing on performance marketing and multi-channel campaign execution.
Responsibilities
- Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners
- Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations
- Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth
- Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns
- Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations
- Test new partners, incentives, and marketing tactics to efficiently scale growth
- Translate revenue goals into measurable marketing KPIs and performance scorecards
- Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content
- Coordinate co‑branded content, training materials, and partner enablement assets
- Ensure brand guidelines are consistently upheld across all partner and channel touchpoints
- Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution
- Manage timely delivery of creative assets, messaging, and campaign materials across teams
- Present campaign plans, insights, and performance results to leadership
- Support budget management including forecasting, spend tracking, and monthly billing processes
- Oversee invoice tracking, reconciliation, and partner payment workflows
- Ensure all affiliate and channel activities comply with company policies, industry standards, and legal requirements
- Lead cross‑functional projects, delegating tasks and reviewing work as needed
- Provide guidance, coaching, and support to junior team members
- Serve as a visible, strategic contributor within the broader marketing organization
Skills
- 5–8+ years of experience in digital, affiliate, aggregator, or channel marketing
- Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution
- Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills
- Analytical Rigor — ability to structure problems, ensure data quality, and quantify impact
- Commercial Mindset — balances growth, efficiency, and margin considerations
- Communication & Influence — confident presenter who can simplify complex data into compelling narratives
- Collaboration — thrives in a matrixed environment with multiple stakeholders
- Organization & Agility — detail‑oriented, adaptable, and effective in fast‑paced environments
Benefits
- Healthcare
- Parental leave
- Opportunities for career advancements
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Company Overview