Note: The job is a remote job and is open to candidates in USA. Application House is a Salesforce Consulting & Innovation Partner delivering enterprise-grade applications and AI/ML platforms. They are seeking a creative and results-driven Marketing Executive to develop impactful marketing campaigns, create engaging content, and strengthen their brand presence across various channels.
Responsibilities
- Create and manage online and offline marketing content focused on Salesforce consulting services and products
- Develop innovative marketing campaigns to strengthen brand awareness and generate qualified leads
- Write compelling content for websites, blogs, brochures, leaflets, flyers, emails, LinkedIn posts, YouTube content, and other social media platforms
- Manage and optimize the company’s WordPress website with creative and SEO-friendly content
- Plan and execute lead generation campaigns through inbound and outbound marketing strategies
- Research Salesforce prospects, industries, and buyer personas to identify new business opportunities
- Collaborate with the sales team to support pipeline generation and business development activities
- Create branding and copywriting materials aligned with the company’s marketing goals
- Track, analyze, and report campaign performance and marketing metrics
- Coordinate online promotional activities, partnerships, and campaigns to increase visibility and engagement
- Work closely with Salesforce Technical Engineers and Solution Architects to create high-value proposals and marketing presentations
- Support video content creation, editing, and visual marketing initiatives where required
- Proactively identify new opportunities within the Salesforce ecosystem and IT consulting market
Skills
- 1–2 years of experience in marketing, preferably within Salesforce consulting or IT services
- Strong understanding of Salesforce consulting business processes and the Salesforce ecosystem
- Experience in SEO, content marketing, branding, and copywriting
- Ability to generate Salesforce business leads through strategic marketing campaigns
- Experience creating marketing content for digital and offline channels
- Familiarity with inbound and outbound lead generation strategies
- Hands-on experience managing WordPress websites
- Knowledge of social media marketing, especially LinkedIn and YouTube marketing
- Strong research, prospecting, and analytical skills
- Excellent written and verbal communication skills
- Ability to collaborate effectively with cross-functional teams
- Experience working with Salesforce consulting companies
- Knowledge of cloud/SaaS products and IT consultancy marketing
- Experience using Canva, Adobe Photoshop, Illustrator, or other graphic design tools
- Video creation and editing experience is a plus
- Experience with brand management and campaign performance reporting
Benefits
- Work from home
Company Overview