Note: The job is a remote job and is open to candidates in USA. SRG is seeking a dynamic Marketing Director to lead their UK & Ireland marketing strategy. This senior leadership role is responsible for delivering winning food and beverage propositions, driving brand activation, and ensuring robust consumer-led innovation.
Responsibilities
- Delivering marketing and category strategies to drive growth and consumer acquisition
- Lead innovation and NPD processes, ensuring profitability and operational excellence
- Oversee pricing, discount strategies, and range architecture to optimize revenue and margins
- Manage media budgets and briefing processes with agencies to deliver ROI-driven campaigns
- Drive social media, PR, and influencer strategies aligned with brand objectives
- Collaborate with global teams on consumer insights and brand activation
- Own and optimize the category marketing budget and ensure effective communication across functions
Skills
- Proven experience in senior marketing roles within FMCG or fast-paced retail environments
- Strong category management expertise and P&L responsibility
- Marketing/Business degree
- Exceptional commercial acumen and consumer insight skills
- Ability to influence at board level and communicate across complex global matrices
- Demonstrated success in defining and executing marketing strategies
- Inspirational leadership and team development skills
- MBA preferred
Company Overview