Note: The job is a remote job and is open to candidates in USA. GenScript is a biotechnology company that accelerates innovation in biotech and healthcare. They are seeking a Marketing Campaigns Manager to support the Integrated Communications & Content department, focusing on creating and managing effective marketing campaigns.
Responsibilities
- Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns
- Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods
- Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies
- Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points
- Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials
- Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions
- Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them
Skills
- Bachelor's degree or above, major is not limited
- 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution
- Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies
- Strong market insight, analytical ability and strategic thinking
- Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness
- Ability to juggle multiple objectives, projects and tasks and deliver within deadlines
- Fluent spoken English, excellent reading and writing skills are required
- Educational background or work experience in biomedical/biotechnology industry is preferred
- Experience in planning and implementing large-scale online/offline activities is preferred
Benefits
- Medical, dental, and vision insurance
- 401(k) retirement plan with a company match that vests fully on day one
- Paid parental leave after just three (3) months of employment
- Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
- Flexible spending and health savings accounts
- Life and AD&D insurance
- Short- and long-term disability coverage
- Legal assistance
- Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
- Commuter benefits
- Well-being initiatives
- Peer-to-peer recognition programs
Company Overview
Company H1B Sponsorship