Note: The job is a remote job and is open to candidates in USA. Jump Human Capital is seeking a hands-on Marketing Campaign Manager to build and optimize lifecycle and demand generation campaigns. The ideal candidate will have strong execution skills in Salesforce Marketing Cloud and a proven track record in managing complex marketing campaigns across various channels.
Responsibilities
- Build and execute lifecycle campaigns across awareness, nurture, conversion, onboarding, retention, and win-back
- Create automated journeys, segmentation logic, suppressions, personalization, and campaign workflows in Salesforce Marketing Cloud
- Partner with Sales, RevOps, IT, Analytics/BI, Brand, Customer Service, and external vendors
- Support lead flow, pipeline influence, customer retention, and account-based marketing efforts
- QA campaigns carefully before launch, including data checks, audience validation, and personalization testing
- Help reduce dependency on IT by owning day-to-day campaign execution and operational discipline
- Manage multiple workstreams across channels including email, LinkedIn/ABM, paid media, direct mail, landing pages, and customer communications
Skills
- 6+ years of hands-on marketing campaign execution or marketing automation experience
- Strong Salesforce Marketing Cloud experience preferred, especially Journey Builder, Automation Studio, Email Studio, segmentation, and data extensions
- Comfort working with imperfect data, manual list processes, basic SQL/reporting, and campaign QA
- Experience with lifecycle marketing, B2B lead nurture, pipeline influence, retention, or win-back campaigns
- Ability to operate independently without relying on an agency or large support team to execute
- Collaborative, low-ego, team-oriented style
- Comfortable with ambiguity, change, and building structure while moving quickly
- ABM experience with LinkedIn, Demandbase, 6sense, or similar platforms
- Lead scoring, routing, or RevOps partnership experience
- Direct mail, SMS, in-app/push, or omni-channel campaign experience
- Basic HTML/CSS for email troubleshooting
Company Overview