Note: The job is a remote job and is open to candidates in USA. Dentsu is a global marketing agency seeking a Lead Analyst to support analytics and measurement initiatives within Merkle’s health vertical. This role focuses on delivering insightful analysis and enhancing marketing decisions through data validation, performance analysis, and collaboration with internal teams and stakeholders.
Responsibilities
- Analyze campaign performance across email, CRM, and web channels
- Build and maintain dashboards that translate analyses into clear, actionable insights for decision-making
- Support and refine KPI frameworks, contributing to performance summaries and client-ready materials
- Apply analytical techniques (e.g., segmentation, trend analysis) to deepen insights and inform recommendations
- Support data onboarding, validation, and integration
- Validate outputs and ensure data quality through a strong understanding of underlying data and methodologies
- Contribute to measurement initiatives (e.g., attribution, audience, cross-channel analysis)
- Identify opportunities to improve measurement and reporting through automation and AI-assisted tools
- Collaborate with internal teams and partners to ensure data accuracy and alignment
- Follow data governance and privacy guidelines
- Own delivery of assigned workstreams, ensuring timely and accurate outputs
- Collaborate with cross-functional teams including CRM, data, and client stakeholders
- Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner
- Communicate findings effectively through dashboards, summaries, and presentations
- Identify risks or dependencies and proactively escalate or address as appropriate
- Identify and drive improvements in analytics and reporting workflows
- Leverage automation, reusable code, and emerging tools to drive efficiency
- Apply AI-assisted methods to enhance analysis and reporting where appropriate
- Stay informed on evolving analytics and measurement best practices
Skills
- 4–7+ years in marketing analytics or a related field
- Strong proficiency in SQL and data analysis
- Hands-on expertise in building and maintaining dashboards (e.g., Tableau, Power BI), with a focus on usability and actionable insights
- Demonstrated ability to translate data into clear insights and business implications
- Proven capability to present insights and recommendations to client or stakeholder audiences
- Strong organizational skills and ability to manage multiple priorities
- Experience with common analytical techniques (segmentation, trend analysis, modeling)
- Proactive interest in leveraging automation and AI-driven tools to improve analytical workflows, efficiency, and insight generation
- Solid understanding of data privacy and governance fundamentals
- Background in healthcare, pharmaceutical, or consumer health analytics
- Experience in Python for data analysis and automation
- Familiarity with Snowflake or similar cloud data platforms
- Exposure to guiding junior team members is a plus
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies
Company Overview