Note: The job is a remote job and is open to candidates in USA. Eden is a company focused on transforming lives through effective healthcare solutions, and they are seeking a Google Channel Manager / Performance Marketing Lead. In this role, you will own Google Ads as a core acquisition channel and help the team understand performance signals to drive growth and optimize marketing strategies.
Responsibilities
- Own day-to-day Google Ads execution, optimization, pacing, and performance
- Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation
- Translate Google performance into clear weekly business recommendations
- Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale
- Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction
- Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence
- Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction
- Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next
- Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative
- Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings
Skills
- Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products
- Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management
- Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors
- Strong business judgment, not just media-buying skill
- Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners
- Ability to explain performance in plain English and turn analysis into decisions
- Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation
Company Overview