Note: The job is a remote job and is open to candidates in USA. 6sense is a company focused on growth, retention, and efficiency, seeking a Director of Digital Marketing. This role is responsible for managing the company's website and turning digital surfaces into measurable, pipeline-generating assets that contribute to the company's growth.
Responsibilities
- Own the company website end-to-end as a critical marketing surface, accountable for both overall marketing health metrics (traffic, engagement, domain authority) and pipeline-specific outcomes (conversion rates, MQL/SQL generation, pipeline contribution)
- Treat the website as a living product - continuously optimizing structure, content, UX, and conversion paths to maximize its effectiveness as a revenue-generating asset
- Lead the technical SEO, GEO, and AEO strategy to ensure the company is discoverable, authoritative, and well-represented across traditional search engines, AI-driven answer engines, and generative search experiences
- Manage the relationship with an external web development agency, ensuring alignment on timelines, deliverables, and technical direction - providing clear technical guidance, sprint priorities, and quality standards for all site builds, feature releases, and maintenance
- Lead major website projects such as migrations with hands-on involvement - from platform evaluation and technical planning through execution, QA, and post-launch optimization
- Maintain deep working proficiency in the company's primary CMS and web platform
- Oversee the global paid media program through a direct report (the Digital Director), ensuring campaigns are tightly aligned to pipeline targets and regional demand generation priorities
- Partner with the external Google/paid media agency to optimize spend allocation, channel mix, and campaign performance across search, display, social, and programmatic channels
- Ensure paid media strategy is integrated with organic, ABM, and field marketing motions rather than operating in a silo
- Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination
- Establish and maintain a structured testing roadmap across landing pages, CTAs, forms, site architecture, and user flows
- Use data to arbitrate decisions
- Bring campaigns and messaging to life across all digital channels, partnering with content, campaigns, and product marketing teams to translate strategy into execution
- Collaborate with regional demand generation teams to ensure digital programs are localized, relevant, and aligned to territory-level pipeline goals
- Serve as the digital execution partner for product launches, seasonal campaigns, and integrated marketing moments
- Lead and develop a team that includes a paid media lead and a CRO/testing and coordination lead
- Set clear goals, create accountability structures, and build a team culture that values both creative ambition and commercial discipline
- Manage agency relationships to support digital motions
- Marketing-sourced and marketing-influenced pipeline generated through the website, measured by volume, velocity, and conversion rates at each funnel stage
- Growth in organic traffic, keyword rankings, domain authority, and share of voice across traditional search, AI answer engines, and generative search surfaces
- Pipeline generated per dollar of paid media spend, cost-per-MQL/SQL, and ROAS across all paid channels globally
- Measurable improvement in site-wide and page-level conversion rates driven by a sustained testing and experimentation program
- Core site performance indicators including page speed, uptime, crawlability, and user engagement metrics
- On-time, low-disruption delivery of major projects like website migrations with preservation or improvement of SEO equity and conversion performance
- Growth, retention, and performance of direct reports and the broader digital marketing team
Skills
- 8+ years of progressive digital marketing experience in B2B SaaS or technology companies, with a strong emphasis on website management, SEO, and demand generation
- 3+ years of people leadership experience at the Director level or equivalent, including managing both onshore and offshore teams
- Proven track record of owning a company website as a pipeline generation engine - with measurable revenue impact
- Strong working proficiency in Webflow as a CMS and web platform
- Deep expertise in SEO and emerging search disciplines including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), with a clear point of view on how AI-driven search is reshaping digital discovery
- Experience managing global paid media programs across search, display, social, and programmatic channels, either directly or through a team lead and agency partners
- Demonstrated experience integrating AI tools and technologies into digital marketing workflows - whether for content optimization, audience targeting, predictive analytics, testing prioritization, or search strategy - with a mindset of continuously exploring how AI can sharpen performance and efficiency
- Experience managing third-party agency relationships (paid media, SEO, web development) with clear accountability for deliverables and ROI
- Familiarity with CRO methodologies and A/B testing platforms
- Experience collaborating with product marketing, content, and demand generation teams in a matrixed marketing organization
Benefits
- Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board.
- Generous health insurance coverage
- Life, and disability insurance
- A 401K employer matching program
- Paid holidays
- Self-care days
- Paid time off (PTO)
- Full-time employees can take advantage of health coverage
- Paid parental leave
- Generous paid time-off and holidays
- Quarterly self-care days off
- Stock options
- We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
- Numerous learning and development initiatives including access to our LinkedIn Learning platform
- Quarterly wellness education sessions to encourage self care and personal growth
- Wellness days
- ERG-hosted events
Company Overview