Note: The job is a remote job and is open to candidates in USA. Best Buy Canada is seeking a Digital Media Specialist to maximize onsite display advertising revenue and performance. The role involves media planning, campaign optimizations, and collaborating with analytics to enhance performance insights.
Responsibilities
- Develop detailed media plans for onsite display campaigns that balance campaign objectives, inventory availability and audience strategy to maximize performance
- Working in Google Ad Manager, monitor day-to-day campaign pacing and performance, making optimizations to ensure campaigns deliver in full and meet their objectives
- Adjust pricing rules and manage block lists to meet budget targets and maximize revenue from complementary, non-endemic advertisers
- Work with existing open bidding partners and expand demand sources and partnerships where possible
- Maintain and update media planning templates, tools, SOPs and forecasts, applying best practices to ensure consistency and efficiency in media plan creation
- Collaborate with Analytics to enhance dashboards and KPIs, delivering insights that support data driven decision making
- Support sales in prospecting new clients and selling programmatic display options to advertisers and third-party agencies
Skills
- 4+ years experience with programmatic media buying and/or selling, media planning and campaign trafficking
- Experience working in Google Ad Manager (sell-side)
- Expert knowledge of the programmatic ecosystem and strong digital media planning experience
- Advanced experience with Google platforms (GAM, DV360, SA360, GA4) and Excel
- Strong communication skills with ability to juggle competing priorities and meet tight execution timelines
Benefits
- We practice a remote first working model, leveraging in person interactions at our head office, in beautiful Vancouver, BC, for strategic, collaborative and social purposes.
- As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country!
- Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.
- We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements.
- Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.
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