Note: The job is a remote job and is open to candidates in USA. 360training is a fast-growing leader in online and live training across multiple industries, delivering regulatory-approved training and certifications. They are seeking a Digital Marketing Analytics Lead to drive insight and strategy for their eCommerce business, transforming complex datasets into actionable insights that influence revenue and growth.
Responsibilities
- Serve as a strategic analytics partner to marketing leadership, influencing decisions that drive revenue growth, efficiency, and profitability
- Own marketing analytics end-to-end, from data extraction and validation through insight generation and executive-level recommendations
- Create insight-first dashboards and reports in Power BI that go beyond visualization to highlight trends, risks, and opportunities
- Diagnose complex performance issues across paid media, UX, funnel conversion, customer journey, and channel mix
- Independently identify and investigate performance changes (e.g., revenue drops, ROAS shifts, conversion declines) using structured problem-solving approaches
- Translate complex analyses into clear, compelling narratives for senior, non-technical stakeholders
- Ensure data accuracy and integrity across multiple data sources, including analytics platforms, data warehouses, and CRM systems
- Act as a subject matter expert on marketing and eCommerce data assets, enabling stakeholders to make better, faster decisions
- Support the evolution of analytics maturity across the organization by setting a high bar for rigor, insight, and impact
- Serve as lead analyst for marketing analytics, with potential to manage or mentor 2–3 analysts
Skills
- Experience translating complex digital marketing and eCommerce data into insights that influence leadership decisions
- Ability to own analyses from question definition through recommendation, not just delivering dashboards
- Experience partnering with senior stakeholders and leading analytics conversations with confidence and clarity
- Ability to proactively surface opportunities without waiting to be asked
- Experience in driving insight, strategy, and decision-making across a multi-million-dollar eCommerce business
- Ability to create insight-first dashboards and reports in Power BI that highlight trends, risks, and opportunities
- Ability to diagnose complex performance issues across paid media, UX, funnel conversion, customer journey, and channel mix
- Ability to independently identify and investigate performance changes using structured problem-solving approaches
- Ability to ensure data accuracy and integrity across multiple data sources, including analytics platforms, data warehouses, and CRM systems
- Act as a subject matter expert on marketing and eCommerce data assets, enabling stakeholders to make better, faster decisions
- Support the evolution of analytics maturity across the organization by setting a high bar for rigor, insight, and impact
- Serve as lead analyst for marketing analytics, with potential to manage or mentor 2–3 analysts
- Bachelor's degree in Math, Marketing, Statistics, Computer Science, Finance, Economics, Data Science, or a related field
- 3-5 years of hands-on experience analyzing eCommerce, digital marketing, and paid search performance, with a track record of translating data into recommendations with revenue impact
- Proven experience delivering insights that directly influenced revenue, profitability, or growth decisions—not just operational efficiency or automation
- Deep understanding of paid media performance, conversion funnels, and acquisition economics
- Strong SQL skills (2–3 years) for extracting, manipulating, and validating data
- Advanced experience with Power BI (or Tableau) for building insight-driven dashboards
- Experience working across multiple data sources (e.g., Google Analytics, BigQuery, Salesforce)
- Demonstrated ability to communicate insights and recommendations to senior business leaders through clear, structured storytelling
- Lead the marketing analytics function day-to-day, mentoring analysts and—when applicable—managing 2–3 direct reports (coaching, prioritization, development, and quality standards)
- Comfortable working with ambiguity and minimal direction; proactively identifies what analyses are needed
Benefits
- Competitive salary and annual bonus
- Flexible time off and company recognized holidays
- 401k Pension Plan with company match contributions
- Short-Term and Long-Term Disability
- Life Insurance- Basic, Voluntary, and AD&D
- Healthcare- Medical, Dental, Vision, and MDLive
- Flexible spending & Health Savings Accounts (HSA)
- Employee Assistance Program (EAP)
Company Overview