Note: The job is a remote job and is open to candidates in USA. Barti is a venture-backed startup on a mission to build the future of eye care. As a Demand Generation + Growth Marketing Manager, you will own pipeline growth across core channels, executing multi-channel campaigns and managing event strategies to foster engagement and generate high-quality leads.
Responsibilities
- Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound
- Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline
- Run Barti's webinar program, from content development through promotion and follow-up
- Identify and execute direct mail campaigns and publication or newsletter sponsorships
- Build and manage a referrals program to generate consistent, low-cost pipeline
- Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies
- Own the operational execution of your individual campaigns—including UTM structures, HubSpot builds, and email deployment—while contributing to broader team processes
- Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation
Skills
- 3-5+ years of demand generation, growth marketing, or field marketing experience in a B2B SaaS environment
- Proven track record of driving new-logo growth through multi-channel campaigns and events
- Hands-on experience executing campaigns yourself, including event planning and execution (virtual and in-person), email marketing, and paid media, not solely through agencies
- Experience partnering closely with Sales or SDR teams on outbound strategy and enablement
- Comfort with marketing automation and CRM platforms
- Experience in a fast-paced, B2B startup environment with a track record of building process in new, unstructured environments
- Exceptional organizational and communication skills, with the ability to manage multiple concurrent programs
- Experience with direct mail, publication sponsorships, or referral programs is a plus
- Familiarity with intent data, lead scoring, or account-based marketing is a plus
Benefits
- Be part of a mission-driven, rapidly scaling company changing the future of eye care
- Work remotely from anywhere in the U.S.
- Collaborate with a passionate, fun, and supportive team
- Equity in a fast-growing startup
- Health, vision, and dental benefits
- Unlimited PTO
- Annual professional development stipend
- A high-impact role with plenty of room for growth, ownership, and creativity
Company Overview