Note: The job is a remote job and is open to candidates in USA. WD-40 Company is seeking a Channel Marketing Associate Manager who will act as a bridge between brands and shoppers to create engaging digital experiences. The role involves developing channel strategies, executing marketing activations, and leveraging insights to drive growth and innovation.
Responsibilities
- Drive Growth: Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners
- Execute with Impact: Lead account-specific marketing activations aligned with national campaigns, product launches, and product initiatives
- Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics
- Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevates the online experience
- Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls
- Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth
- Analyze & Optimize: Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements
- Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution
Skills
- Bachelor's degree in marketing, business, communications, or a related field
- 5-7 years of relevant experience in sales and marketing in the CPG industry
- Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans
- Strong analytical skills and the ability to explain your recommendations
- Retailer catalog management experience inclusive of new item launches, online activations, and digital shelf excellence
- A deep understanding of eCommerce and the digital marketplace
- Excellent interpersonal skills and the ability to communicate effectively across all departments
- Advanced PowerPoint and English writing and communication skills
- Experience building and managing a PIM/PXM platform (Salsify, Syndigo, etc.)
- ECommerce Channel Marketing or Account Management experience
- Proven track record of strategic retail media planning
- Agency management experience
Company Overview