Note: The job is a remote job and is open to candidates in USA. Corcept Therapeutics is focused on the science of cortisol and is seeking an Associate Director for Oncology Digital and Omnichannel Marketing. This role will lead the digital and omnichannel marketing plan for their oncology product, Lifyorli, ensuring effective customer engagement and collaboration across multiple teams.
Responsibilities
- Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
- Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences
- Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination
- Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment. Manage agency partners in developing and executing media and digital tactics. Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics. Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team
- Define and track key performance indicators across all digital, media, and omnichannel initiatives
- Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
- Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
- Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
- Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
- Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
- Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
- Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
- Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
- Drive ongoing optimization of journeys based on performance insights and testing
- Lead the process for defining user and business requirements for the marketing technology stack
- Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution
- Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation
- Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
- Model and promote Corcept’s key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust
Skills
- Self-starter who can effectively navigate ambiguity, brings structure to complex initiatives and proactively partners cross-functionally to translate strategy into disciplined execution
- Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
- Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences
- Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination
- Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment
- Manage agency partners in developing and executing media and digital tactics
- Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics
- Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team
- Define and track key performance indicators across all digital, media, and omnichannel initiatives
- Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
- Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
- Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
- Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
- Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
- Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
- Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
- Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
- Drive ongoing optimization of journeys based on performance insights and testing
- Lead the process for defining user and business requirements for the marketing technology stack
- Partner with the Insights and Analytics team to ensure capabilities are delivered on time to support the marketing plan within omnichannel execution
- Ensure effective utilization of tools within the technology stack to enable advanced targeting, measurement and automation
- Design and lead pilot programs and test-and-learn initiatives to evaluate new channels, content formats, technologies, and engagement strategies
- Model and promote Corcept's key principles, collaborating effectively, embracing possibilities, following the data, and leading by doing, to build a culture of accountability, innovation, and trust
- Demonstrated ability to apply a data driven mindset towards omnichannel marketing execution and performance optimization, with a track record of delivering measurable business impact
- Expertise and hands on proficiency working with marketing technology platforms (e.g., Salesforce Marketing and Data Cloud, Veeva) and website platforms
- Knowledge of personalization and AI-driven content delivery tools, customer journey mapping, and optimization frameworks
- Excellent project management, presentation and communication skills
- Ability to influence and lead cross-functional teams in a fast paced, growth-oriented environment
- Bachelor's degree in Marketing, Business, Life Sciences or related field; MBA or advanced degree a plus
- 7+ years of progressive marketing experience in life sciences, digital agency marketing, or medtech product management with pharmaceutical industry experienced preferred. Oncology experience a plus
- Experience with digital and off-line/traditional non-personal channel delivery, media planning & placement, peer-to-peer programming, and event marketing
- Experience in customer journey mapping and optimization
- Understanding of regulatory and compliance requirements in pharmaceutical marketing
Company Overview