Note: The job is a remote job and is open to candidates in USA. Larson Communications is a strategic communications firm focused on improving public education outcomes. The Account Executive plays a key role in media relations, responsible for generating high-quality news placements that support client narratives and strategic goals.
Responsibilities
- Act as a primary day-to-day client contact, building and maintaining strong, trusted relationships by identifying problems early, bringing forward solutions and demonstrating sound judgment and follow-through
- Lead proactive media relations by pitching reporters, securing placements and sustaining narrative momentum with national and regional news outlets
- Identify timely opportunities for coverage, including trend stories, breaking news moments and newsjacking opportunities that align with client priorities
- Develop and execute storylines and narrative arcs that generate consistent media coverage over time rather than one-off placements
- Build and maintain productive relationships with reporters, editors and producers across relevant platforms
- Track and report media placements, ensuring coverage reaches key audiences and contributes to client strategy
- Draft and finalize high-quality communications materials including press releases, media pitches, fact sheets, talking points and presentations
- Coordinate media outreach campaigns and manage pitching workflows to maintain consistent placement cadence
- Stay current on emerging trends in public relations, media and the education landscape to inform media strategy and execution
- Serve as an ambassador of Larson Communications by representing the firm with professionalism, credibility and a team-first mindset when engaging with clients, media and professional peers
Skills
- 3–5 years of experience in public relations, communications or public policy with significant exposure to media relations
- Demonstrated experience pitching reporters and securing news media placements
- Track record of consistent media placements across local, regional or national outlets
- Strong news judgment and ability to identify compelling story angles tied to current events and broader trends
- Strong understanding of narrative development and storytelling that drives sustained media coverage
- Exceptional writing skills, particularly for press releases, pitches and media-facing communications
- Ability to manage multiple workstreams and tight deadlines while maintaining strong attention to detail
- Strong verbal communication skills and professional judgment when interacting with clients and journalists
- Bachelor's degree in journalism, public relations, communications, public policy or a related field
- Experience securing placements in national or multi-syndicate publications
- Experience pitching across multiple beats including policy, politics, business, education or general news
- Experience supporting integrated communications campaigns that combine media relations with digital and social amplification
- Experience working with charter schools, public school systems or education reform organizations a plus
- Familiarity with tools such as Asana, Microsoft Office Suite, Adobe Creative Suite and media databases
Benefits
- Comprehensive benefits including medical, dental, vision, mental health and life insurance.
- 401(k) with matching contribution.
- Professional development opportunities.
- Flexible vacation and sick time.
- Paid company holidays.
Company Overview