Lead the strategic development and commercialization of assigned product categories across the full lifecycle—from market insight to execution—ensuring sustainable revenue growth, market share expansion, and product profitability. This role is responsible for driving New Product Introductions tailored to the Latin American market.Job Description:
Duties and Responsibilities
Strategic Leadership
· Lead the 3-year strategic planning process for assigned product categories, defining growth opportunities, pricing strategies, customer segmentation, and channel strategies.
· Own full lifecycle management of the product portfolio (innovation, launch, optimization, maturity, and obsolescence).
· Drive financial performance analysis: revenue, profitability, ROI, pricing elasticity, and forecast accuracy.
Market Insight and Commercial Strategy
· Lead the end-to-end New Product Introduction process for Latin America, developing robust commercial plans that guarantee successful regional market entries and alignment with local supply chain capabilities.
· Lead market research activities, including field testing, customer voice studies, regulatory analysis, and competitive intelligence.
· Define and approve product positioning, messaging, and commercial value propositions.
· Develop go-to-market strategies including launch roadmap, promotional plans, training deployment, and commercial activations.
· Assess operational feasibility, market nuances, and regional compliance requirements to mitigate risks prior to product launches.
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Cross-Functional Leadership
· Directly manage, coach, and develop a regional product team, establishing priorities, evaluating performance, and driving professional growth.
· Lead cross-functional launch teams involving Finance, Sales, Channel Marketing, Operations, and Supply Chain.
· Partner with key distributors, retailers, customers, and influencers to drive penetration and channel adoption.
· Present strategies and performance updates to executive leadership.
Education and Experience Requirements
· Bachelor’s degree in marketing, Business, or similar (MBA preferred)
· 5–8 years of experience in Product Marketing, Product Management, or Strategic Commercial roles
· Proven leadership in go-to-market strategy, P&L ownership, and cross-functional management
· Strong business acumen with expertise in financial modeling, pricing strategy, and market analysis
· Excellent influencing, communication, and executive presentation skills
· Availability to travel up to 30%